We’re excited to introduce you to the always interesting and insightful Sylvie Di Giusto. We hope you’ll enjoy our conversation with Sylvie below.
Hi Sylvie, thanks for joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
In the realm of professional keynote speaking, the industry has long been anchored in a traditional format – a speaker, a stage, and a passive audience. While this model has its merits, I’ve always believed in pushing boundaries and exploring new frontiers in audience engagement. This belief led me to develop something truly unique in the industry: the 3D Immersive Keynote Experience.
What sets this apart is not just the use of cutting-edge 3D projection technology but the philosophy behind it. In a world where attention is the new currency, my goal was to create an experience that doesn’t just convey a message but envelops the audience in it. This immersive experience transcends the conventional ‘speaker-listener’ dynamic, inviting the audience into a multi-dimensional journey that stimulates not only their minds but their senses and emotions.
I’ve always been driven by the desire to transcend traditional boundaries and create experiences that resonate deeply with my audience. My 3D Immersive Keynote Experience is a testament to this vision, representing not just a departure from the norm but a bold stride into the future of events. This innovative approach is more than a mere enhancement of the standard keynote; it’s a complete reimagining of how audiences engage, learn, and remember.
The future of events, as I see it, is about elevating audience engagement to unprecedented levels. By integrating cutting-edge 3D projection technology, I transform the keynote experience into a dynamic, multi-sensory journey. This not only captures and retains the audience’s attention in a unique and powerful way but also fosters a deeper, more personal connection to the material. The immersive experience I create goes beyond traditional keynotes, also by making the event more memorable and impactful. In an era where attention is fragmented, this approach is particularly effective, adapting to modern attention spans and ensuring that the message not only reaches the audience but truly resonates with them. Furthermore, the ability to tailor this experience to different themes and audiences makes it a versatile and innovative tool, suitable for various types of events and industries.
In essence, my 3D Immersive Keynote Experience is not just a presentation; it’s a journey that blurs the lines between reality and illusion, offering a glimpse into the future of learning and engagement at events.
You can find more information here: https://sylviedigiusto.com/immersive-keynote/
https://vimeo.com/872578108?share=copy
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
My journey began in Europe, where I honed my skills in learning and development, eventually leading a management academy and innovation hub, and coordinating group-wide human resources activities for Europe’s largest tourism and retail group.
Today, in my keynotes, I address a critical challenge faced by professionals in today’s fast-paced and competitive environment: the art of making a lasting impression. My focus is on empowering individuals and organizations to shift from operating on autopilot to making intentional choices in their daily professional activities. This transition from unconscious, habitual actions to conscious, deliberate decision-making is at the heart of my philosophy, “The Power of Choice.”
By embracing this approach, professionals can transform how they present themselves, interact with others, and ultimately, how they are perceived in the business world. Based on my framework, I delve deeply into the nuances of appearance, behavior, communication, and digital footprint and environment, providing practical strategies that enhance professional success. The goal is to ensure that every action, every decision, is made with intention and purpose.
This conscious approach to professional life has a profound impact. It enables individuals to lead more effectively, sell more efficiently, and persuade with greater immediacy. When professionals make intentional choices, they are not just reacting to their environment; they are actively shaping it. This leads to more meaningful and productive customer and workplace relationships, as every interaction is considered and purposeful.
What truly sets my keynotes apart is not just the content, but the delivery. I am committed to not just educating, but fully engaging my audience. My sessions are interactive, thought-provoking, and memorable. This ensures that the lessons imparted are not only understood but are internalized and reflected in the day-to-day choices and actions of the participants.
My books, including “The Image of Leadership,” “Discover Your Fair Advantage,” and the upcoming “Make Me Feel Important,” are extensions of my keynote themes and workshops.
My work has been recognized with multiple awards, and I am proud to be a Certified Speaking Professional. I am also deeply involved in my industry as a volunteer, holding numerous roles at the National Speakers Association and serving as a Board Member of the Global Speakers Federation. Additionally, the Sylvie di Giusto Scholarship, created in my name, reflects my commitment to nurturing emerging talent in the speaking industry.
What sets me apart is not just my professional expertise but my multicultural background. Austrian by birth, French in my heart, Italian in my kitchen, and German in my work ethic, I am American by choice. This rich cultural tapestry informs my approach to keynote speaking, allowing me to connect with diverse audiences on a deeper level.
I am most proud of my decision to pursue my lifelong dream. Despite a successful corporate career, pretty much “overnight” I embarked on a new journey, boarding a plane with a newborn on my lap, moving to the country I always wanted to call home.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
One of the most pivotal lessons I had to unlearn during my corporate career was the belief that hard work alone is sufficient for career advancement and recognition. In the early stages of my journey, I epitomized the ‘busy bee’ archetype. My desk was the hub where tasks converged; I was the first to arrive and the last to leave the office. Colleagues relied on me for my relentless work ethic, and I prided myself on being the go-to person for getting things done.
However, this approach had its limitations. I learned that hard work, while essential, does not automatically translate into visibility or recognition in the way one might expect or desire. It’s not just about the hours you put in or the volume of work you complete. The key is how you position yourself, how you showcase your unique values, skills, talents, and expertise.
I realized that hoping to be discovered or recognized solely based on hard work is a passive strategy. It’s crucial to ensure that your name is mentioned in rooms you’re not in, at the right moments, and for the right opportunities. This requires active positioning on your part. It’s about making sure that your contributions are not just seen but are also associated with your unique professional identity and value proposition.
This lesson was transformative. It shifted my focus from merely being industrious to being strategically visible. It’s about understanding that your career trajectory is not just shaped by what you do, but also by how you communicate your value and ensure that your efforts are aligned with your personal brand and professional goals. This understanding has been a cornerstone in my journey from a corporate professional to a keynote speaker and thought leader, where I now empower others to make intentional choices about how they present and position themselves in their professional lives.
What do you think helped you build your reputation within your market?
1. Expertise and Continuous Learning: My deep understanding of emotional intelligence, honed through years of experience and continuous learning, has been fundamental. Staying abreast of the latest trends, research, and methodologies in these areas has allowed me to offer cutting-edge insights and advice, positioning me as an expert in my field.
2. Innovative Approach: The introduction of the 3D Immersive Keynote Experience was a game-changer. This innovative approach not only differentiated me from other speakers but also demonstrated my commitment to providing unique and memorable experiences. It underscored my belief in the power of engaging and interactive learning.
3. Personal Branding: Practicing what I preach, I have meticulously crafted and maintained my personal brand. Being authentic and consistent in how I present myself has helped me connect with my audience and clients on a deeper level.
4. Industry Involvement: Active participation in industry events, associations like the National Speakers Association, and roles in organizations such as the Global Speakers Federation have been crucial. These platforms not only provided opportunities for visibility but also for building meaningful relationships within the industry.
5. Client Success Stories and Referrals: The success of my clients and their testimonials have been powerful tools in building my reputation. Positive word-of-mouth and referrals from satisfied clients have significantly contributed to my credibility and market presence.
6. Thought Leadership: Writing books and consistently producing valuable content through various channels have established me as a thought leader. Sharing insights and knowledge freely has not only added value to my audience but also bolstered my reputation.
7. Adaptability and Resilience: The ability to adapt to changing market conditions, especially in challenging times like the global pandemic, has been essential. Demonstrating resilience and the capacity to innovate in response to external changes has reinforced my reputation as a dynamic and reliable professional.
Contact Info:
- Website: www.sylviedigiusto.com
- Instagram: https://www.instagram.com/sylviedigiusto
- Facebook: https://www.facebook.com/sylviedigiusto
- Linkedin: https://www.linkedin.com/in/sylviedigiusto/
- Twitter: https://twitter.com/sylviedigiusto/
- Youtube: https://www.youtube.com/c/sylviedigiusto
- Other: https://www.tiktok.com/@sylviedigiusto