Alright – so today we’ve got the honor of introducing you to Sylvia Soares. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Sylvia thanks for taking the time to share your stories and insights with us today. Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?
Looking back, I think I might have started my business sooner, but I also recognize that waiting allowed me to build valuable connections and gain essential experience that have been instrumental in my journey.
I first considered starting my PR agency after COVID hit. At that time, I was freelancing, but with many businesses shutting down and cutting budgets, opportunities were scarce. I saw this as the perfect moment to lay the groundwork for my agency, so that when things stabilized, I could hit the ground running.
However, with limited income from light marketing services, I began applying for remote PR positions to maintain financial stability. I eventually landed a remote role with an agency, which turned out to be a great decision. It provided me with experience in travel technology and retail and helped me refine my writing and strategic skills.
My now-husband, who is also a business owner, encouraged me to pursue my dream of owning a business. So, in May 2023, I officially launched Blimitless Consulting. I initially helped Bicalho Pro Services with marketing and social media, while also handling content writing for a condo property in Miami, all while continuing my full-time PR job.
Looking back, I believe everything happened for a reason. Starting earlier might have posed challenges during the uncertainty of COVID, especially with the widespread pause on PR and marketing activities. However, waiting allowed me to enter the market with a stronger foundation and the right connections. By early 2024, I officially began actively seeking clients and projects, and I believe everything unfolded at the right time for me.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Blimitless Consulting is a boutique public relations agency offering a range of customized communications and marketing services. I’m proud to say that our unique background and expertise have been instrumental in driving the success of both our present and past clients. We serve a diverse range of industries, including lifestyle, retail, real estate, hospitality, and travel, helping clients of all sizes—from local startups to established brands—elevate their presence.
Our services span media relations, public relations, copywriting, reputation management, and SEO, among others. What sets Blimitless apart is our commitment to staying ahead of the curve. We continuously evolve our offerings to meet the ever-changing needs of our clients and the dynamic landscape of today’s world.
At Blimitless, we don’t just execute strategies; we build strong partnerships with our clients. We’re proud of the results we deliver. Whether it’s through crafting strategic campaigns, creating memorable events, or delivering compelling messages across digital and traditional media channels, we help our clients reach their business objectives.
But our commitment goes beyond our clients. At Blimitless Consulting, we’re invested in our local community. We proudly support the Peanut Butter & Jelly Project, a local organization fighting hunger and promoting equal education opportunities for all children in Broward County, FL. Each year, we provide PR services and participate in key events for back-to-school and Thanksgiving. We’re honored to contribute to their mission, striving to inspire, unite, and make a lasting positive impact that extends beyond our business.
Our goal is simple: to empower our clients and achieve outstanding results together. At the heart of everything we do is a commitment to helping brands build trust, gain recognition, and navigate the complexities of modern communication.
How about pivoting – can you share the story of a time you’ve had to pivot?
Earlier this year, I experienced one of the most significant pivots in my life when I became a mother to my beautiful son. This new role has been both incredibly rewarding and challenging, with motherhood taking precedence over everything else. Balancing the demands of being a new mom with running my own PR agency required me to make some tough decisions, including leaving my full-time account management position and pausing the expansion of my own business. Now that I’ve found my footing, I’m actively focusing on growing my client portfolio and driving my business forward.
Fortunately, owning my own business provides the flexibility I need to give my son the life I envision while continuing to pursue my professional goals. This experience has reinforced my belief in the importance of adaptability and has shaped the way I approach both my career and my personal life.
Let’s talk about resilience next – do you have a story you can share with us?
Resilience has been a defining factor throughout my journey, especially during moments that required significant change. One of the most illustrative examples of this was when I made the decision to leave Washington, D.C. I was working in government relations at the U.S. Travel Association, but I felt disconnected from the environment and knew it wasn’t where I wanted to be. After visiting Florida and doing informational interviews, I decided to relocate in 2015, even though I only knew a few people there.
This move was a leap into the unknown—no friends, no family, and no job lined up. Yet, it was a decision rooted in resilience and determination to create a life aligned with my goals. This choice became the catalyst for my career in Public Relations. Over the years, I’ve navigated numerous transitions, from moving between agencies to diving into marketing and PR for a Hilton hotel, and later embracing the challenges of freelancing.
When COVID hit and freelance work became scarce, my resilience was tested in ways I never anticipated. Instead of giving in to uncertainty, I focused on what truly mattered to me. I set clear goals, took on a full-time remote position that broadened my experience and expanded my network, and pushed forward with determination. Balancing a full-time account management role while launching my own PR agency was no easy task, but it was a testament to the resilience that has carried me through every challenge. Managing clients while working full-time required constant adaptation, honed my time management skills, and deepened my understanding of the industry.
Becoming a mother has truly highlighted my resilience, guiding me as I adapt to this new chapter both in work and in life. My priority is always to take care of my son’s needs first, and this commitment has made me even more resourceful in managing my clients’ needs effectively. Balancing both roles has deepened my understanding of what it means to be adaptable and resilient in every aspect of life.
Today, I’m proud to be both a full-time mom and the owner of my own PR agency. Starting a family while maintaining a demanding career has reinforced the importance of persistence, flexibility, and staying attuned to everyone’s needs. This journey has given me invaluable insights that continue to shape my approach to both my work and life.
Contact Info:
- Website: https://www.blimitlessconsulting.com/
- Instagram: https://www.instagram.com/blimitlessconsulting/?hl=en
- Facebook: https://www.facebook.com/profile.php?id=100095335629062
- Linkedin: https://www.linkedin.com/company/blimitless-consulting-llc/
- Other: https://www.bbb.org/us/fl/ft-lauderdale/profile/public-relations-counselor/blimitless-consulting-llc-0633-92033994/#sealclick%20target=_blank%20rel=nofollowimg%20src=https://seal-seflorida.bbb.org/seals/blue-seal-160-82-bbb-92033994.png%20style=border:%200;%20alt=Blimitless%20Consulting%20LLC%20BBB%20Business%20Review
Image Credits
Domenica Rossi, Fine Art Photography