We recently connected with Sylvia Brownlee and have shared our conversation below.

Sylvia, thanks for taking the time to share your stories with us today We’d love to go back in time and hear the story of how you came up with the name of your brand?

A few years back my trademark for Pure Beauty Skinbar was opposed, At first i didn’t know how to feel because I had been building something for years, my attorney told me we could do one of two things: Fight it which meant who knows how much the legal fees would be or change the name. So after careful consideration I decided that i would rebrand and give a new name that had more meaning. Skin by Brownlee & Co was born because I am the last living Brownlee in my family therefore the legacy can live on.

Sylvia, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Since her childhood, Sylvia Brownlee had always aspired to make a meaningful impact in the beauty industry. After completing her studies at a cosmetology school, Brownlee embarked on a successful career at a prestigious salon, where she honed her skills for a decade. Recognized as a rising star, she transitioned into salon management and eventually assumed the role of Director of Education at a renowned skincare institution. It was during this time that she discovered her true passion: helping individuals dealing with acne and hyperpigmentation to improve their lives. “Having personally experienced both conditions, I understand how profoundly they can impact one’s self-esteem and confidence,” Brownlee reflects. “When your skin is clear and radiant, it can truly make you feel amazing!” In 2015, fueled by her belief in the transformative power of proper skincare, Brownlee took a leap of faith and founded Skin by Brownlee & Co. Her mission was to educate others on how to love and care for their skin, fostering a sense of self-worth and well-being.

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

I was previously employed as the executive director of a renowned cosmetology school, where I had the opportunity to oversee the operations and management of the institution. However, due to certain circumstances, I unfortunately faced a layoff from that position. While it was initially a challenging experience, this turn of events ultimately became a catalyst for a positive change in my career. Prior to my role as an executive director, I had been working part-time in a suite, providing skincare services to clients. This part-time endeavor had always been a passion of mine, and I thoroughly enjoyed working with clients and helping them improve their skin health and appearance. However, it was the layoff from my executive director position that pushed me to reassess my professional path and make the bold decision to transition into running my skincare business full time. This significant life event served as a wake-up call, prompting me to pursue my true passion and take control of my own destiny. Recognizing the demand for high-quality skincare services and products, I decided to fully commit to launching and expanding my own skincare business. Since making the leap to full-time entrepreneurship, I haven’t looked back. Running my own skincare business has allowed me to combine my expertise in the beauty industry and my passion for helping clients achieve their skincare goals. I have the freedom to create my own schedule, develop innovative skincare treatments, and curate a range of effective skincare products tailored to my clients’ needs. By leveraging my experience, skills, and the network I built throughout my career, I have been able to establish a successful skincare business that continues to grow and thrive. I am grateful for the opportunity to pursue my passion and make a positive impact on the lives of my clients, empowering them to feel confident and beautiful in their own skin. In conclusion, the layoff from my executive director position served as a pivotal moment in my career, propelling me to embrace my passion for skincare and embark on the fulfilling journey of running my own skincare business full time.

What’s worked well for you in terms of a source for new clients?

One of the most powerful and effective ways to attract new clients to my skincare business is through the recommendations and testimonials of my existing clients. The positive reviews and referrals they provide not only serve as a testament to the quality of my services but also act as a valuable form of word-of-mouth marketing. When my current clients share their positive experiences with friends, family, and colleagues, it creates a sense of trust and credibility, making potential clients more likely to seek out my skincare business. The referrals and reviews from satisfied clients are particularly impactful because they come from real people who have experienced the benefits of my services firsthand. People tend to trust the opinions and recommendations of others who have already achieved desirable results. By consistently delivering exceptional skincare treatments and using high-quality Skin by Brownlee and Co products, I have been able to cultivate a loyal client base that is eager to spread the word about their positive experiences. In addition to reviews and referrals, another powerful tool for attracting new clients is showcasing the amazing before and after transformations of clients who have used Skin by Brownlee and Co products and services. These visual representations of the results achieved through my skincare treatments provide compelling evidence of the effectiveness and value of my services. By sharing these before and after images on my website, social media platforms, and other marketing materials, I am able to demonstrate the transformative power of my skincare solutions. Potential clients are often motivated by the prospect of achieving similar results and are more likely to inquire about my services as a result. Furthermore, the combination of positive reviews, client referrals, and captivating before and after images creates a strong and persuasive marketing message. This integrated approach not only attracts new clients but also enhances my brand reputation and positions Skin by Brownlee and Co as a trusted and reliable source for achieving skincare goals. In conclusion, the best source of new clients for my skincare business is the result of the positive reviews and referrals from my current clients. Additionally, showcasing the incredible before and after transformations of clients who have benefited from Skin by Brownlee and Co products and services serves as a powerful marketing tool. By leveraging these strategies, I am able to attract new clients who are inspired by the testimonials and visual evidence of the remarkable results achieved through my skincare treatments.

Contact Info:

• Website: https://www.skinbybrownleeandco.com/
• Instagram: https://www.instagram.com/skinbybrownleeandco/
• Facebook: https://www.facebook.com/skinbybrownleeandco
• Linkedin: https://www.linkedin.com/in/sylvia-brownlee/
• Youtube: https://www.youtube.com/channel/UCWyOapnSlGKc8KQ2ZqcqDgg/featured

Image Credits
Andrea Sabugo- Photographer