We’re excited to introduce you to the always interesting and insightful Sydney Dumler. We hope you’ll enjoy our conversation with Sydney below.
Sydney, appreciate you joining us today. Do you have any thoughts about how to create a more inclusive workplace?
As an Asian woman, I’ve seen and experienced a lack of representation in the fitness and fashion industries. I want Forza to be a good example of inclusivity and am proud of our diverse team and clientele. We host monthly Plus Size Pilates classes, pre and post natal sessions for pregnant women with our private instructors, and have hosted several Bring-Your-Own-Baby (BYOB) classes for new moms to work out with their newborns. We want all women to feel welcome, accepted, and strong in our space!
Sydney, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I have been teaching fitness for 8 years now and wanted to create Forza to fill a gap in the market for concierge-level fitness in a space that feels like home. We combine thoughtful interiors with contemporary athletic pilates to create a high-end customer experience. Our studio has been featured in the New York Times and has trained celebrities like Sabrina Carpenter, Ingrid Andress, Danielle Bradbery, and others.
If you have multiple revenue streams in your business, would you mind opening up about what those streams are and how they fit together?
Yes! We offer Teacher Training (Forza Academy), retreats (Forza Beach Club), and sell our clothing line on our website and Instagram.
What’s been the most effective strategy for growing your clientele?
Hosting in-studio events with local partners and working with local influencers has been so successful for us! It’s such an effective way to build relationships, awareness, and community.
We have also found so much success through customer UGC content. Our clients love our space so much they can’t help but share photos and tell their friends to come try us out!
Contact Info:
- Website: https://forza-pilates.com
- Instagram: sydneydumler
Image Credits
Kate Gallaher (First photo)
Minnie Morklithavong
Josh Kranich (last 2)