We’re excited to introduce you to the always interesting and insightful Susie Park. We hope you’ll enjoy our conversation with Susie below.

Susie, appreciate you joining us today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. So, we’d appreciate if you could open up about your growth story and the nitty, gritty details that went into scaling up.

This was probably the most challenging realization of my journey. Like most small business owners, I found myself juggling multiple roles, constantly trying to figure out where my energy and strengths were best invested. Early on, I believed I could handle everything myself, but after years of pushing through, it became clear that real estate sales — or any business, really — is incredibly difficult to scale on your own. The realization hit hard: if I wanted to grow, I needed a team. I could no longer wear every hat and expect to thrive. After 10 years of doing it solo, I understood that surrounding myself with a dedicated and skilled team wasn’t just important—it was absolutely essential.

The second realization was a game-changer: owning my “space of mastery.” I had to get clear on what I was truly great at and, just as importantly, let go of everything else that wasn’t in my wheelhouse. I had spent years trying to do it all, but scaling a business meant I had to step back from the daily grind of every little task. I needed to focus my time and energy on what would move the needle, and that meant recognizing my limits. The real breakthrough came when I understood that letting go wasn’t a sign of weakness; it was a strength. By delegating responsibilities to those who were better equipped for certain aspects of the business, I was able to focus on the high-leverage activities that would help me grow. It was about trusting others to handle what they did best, so I could give my full attention to what I did best, ultimately creating a more efficient, scalable, and sustainable business.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

As a real estate professional in Manhattan’s dynamic and competitive market, my brand is rooted in authenticity, empathy, and genuine connection. I’ve built my career not by chasing transactions but by fostering meaningful relationships—relationships that center around one of life’s most intimate spaces: the home.

Over the decades, I’ve learned that a home is far more than walls and square footage; it’s a sanctuary, a source of pride, and the foundation for life’s most meaningful growth. In a world that can often feel overwhelming, I believe a home should be a refuge—a place of peace and renewal. My goal is to help my clients envision this reality, looking beyond numbers to uncover the deeper value a home can bring to their lives.

My brand is a reflection of my personality: honest, empathetic, and deeply intuitive. I pride myself on tailoring my approach to meet the unique needs and stories of each client. No two people are the same, and I see every client relationship as an opportunity to create a bespoke experience, designed to align with their values, goals, and vision.

What sets my brand apart is my ability to adapt and connect with people from all walks of life. I thrive on understanding human dynamics—each client’s story, journey, and lessons enrich my own. Real estate, for me, is not just about transactions; it’s about connection, growth, and creating spaces where life can flourish.

I am profoundly grateful to have built a career that not only resonates with who I am but allows me to continually evolve alongside the incredible people I serve. My brand is my promise: to bring integrity, compassion, and a genuine commitment to helping my clients find not just a house but a home.

Do you have any insights you can share related to maintaining high team morale?

Empowerment,

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Integrity and honesty has been the cusp of my business. Within my business its easy to fall into the stigma of an overzealous sales person. Its also very difficult to gain trust especially in an environment like Manhattan, where every thing is so cut throat.

Contact Info:

• Website: https://www.compass.com/agents/susie-park/
• Instagram: suzysells_skylines
• Linkedin: https://www.linkedin.com/in/susiespark0216