We’re excited to introduce you to the always interesting and insightful Susan McMahon. We hope you’ll enjoy our conversation with Susan below.

Susan, thanks for taking the time to share your stories with us today Is there a heartwarming story from your career that you look back on?

Younger people are seeking out cosmetic dentistry in record numbers. Increased pressure from social media to “look perfect” has many teenagers feeling less than confident about their smiles. I recently treated a 16 year old competitive cheerleader. Her permanent teeth were small, discolored and she had spaces between all her upper teeth. She was very conscious that she did not have a smile like her friends. She hid her teeth with a closed lip smile all the time. Because of her age, it is very important that any treatment we do for her does not remove her existing tooth structure and is mindful of her longterm dental health. Traditional veneers require removing much of the patients enamel. For this young girl, we utilized minimal prep veneers to length her teeth, close her spaces, and brighten her smile. Her treatment took only a few weeks to complete with the deadline being a big upcoming national cheerleading competition. On the day of the competition, I received a text from her mother. Mom was thanking us for giving her daughter the joy of confidence and self-esteem. Pictured was our patient high above the gym floor at the top of the pyramid formation with the biggest, most beaming, full teeth smile ever!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

As an accredited cosmetic dentist, I have training and demonstrated excellence across all aspects of cosmetic dentistry: Veneers, Ceramics, Composite Bonding, Implants, Full Mouth Rehabilitation, Trauma reconstruction, and Whitening. I am a recognized expert, educator and author frequently lecturing in the US and globally teaching technique and materials to other dentists.

This wealth of knowledge and experience gives our patients the best possible care with the most up to date techniques and technology.

Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?

Aside from acquiring and honing clinical skills for the dentist, the most important factor in a successful dental practice is assembling a team of people who align with the mission of the practice. For me, taking care of our patients and our fellow team members is the number one priority. When everyone in the practice is focused on providing the best possible treatment while being mindful of the patient’s well being and comfort, the practice thrives. It is equally important to be mindful of our fellow team members well being. The culture of support and caring permeates through all aspects of the practice.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Reputation is two fold.

It is important to have the respect of others professionals. There can be a bit of a competitive, territorial culture among dentists. Offering help and support to other dentists in my area through providing continuing education and patient support has helped build reputation among colleagues. We are firm about making certain that any patient that we treat from other practices returns to that practice when treatment is complete.

Reputation among the public is paramount to practice growth. We encourage and request patients to post online reviews on the final day of treatment. We ask them to do it while they are in the office with us. We also send them before/after pics to post or share as they would like. We also maintain a social media presence and ask our patients to tag us in their posts.

Contact Info:

• Website: wowinsmile.com
• Instagram: smilesandthecity
• Facebook: Susan McMahon DMD AAACD
• Linkedin: Susan McMahon DMD AAACD FAGD