We’re excited to introduce you to the always interesting and insightful Sunny Ray Hipple. We hope you’ll enjoy our conversation with Sunny Ray below.

Hi Sunny Ray, thanks for joining us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

The biggest risk I’ve ever taken was betting on myself and my creative gifts. I chose to step away from the predictable path to build a life and business rooted in creativity and intuition.

For years, I worked in environments that valued deadlines over creativity and flow—places where I felt disconnected from my own artistic voice. About four years ago, I reached a turning point and made the decision to fully commit to my creative path by launching Sun Hip Studio (sunhipstudio.com), a space where branding, design, and visual storytelling are shaped by strategy, instinct, and aesthetic flow.

That decision really started years earlier, when I began creating art again after long days at my 9–5. I started small, making abstract pieces in sketchbooks with paint and oil pastels—not for anyone else, but as a way to release stress and reconnect with myself. Over time, those little experiments evolved into larger works on raw canvas and eventually became the foundation of my intuitive art practice, Sunny Ray Hipple (sunnyrayhipple.com). My paintings are soulful expressions on canvas: meditative, emotional, and guided by movement, flow, and feeling.

It wasn’t the “safe” move. I left behind stability and the illusion of certainty to follow something quieter—a rhythm guided by intuition instead of expectation. But that leap taught me that intuition isn’t reckless; it’s wise. Every time I’ve trusted that inner pull, whether painting freely or designing with purpose, it’s led me to create work that feels aligned and alive. Taking that risk reminded me that creativity can thrive in uncertainty, and that trusting yourself in those moments is where real growth begins.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m a multidisciplinary creative—the founder and brand designer of Sun Hip Studio (sunhipstudio.com) and the artist behind Sunny Ray Hipple (sunnyrayhipple.com).

Through both art and design, my focus is on translating story and emotion into visual form. At Sun Hip Studio, I collaborate with entrepreneurs, tech startups, and creative brands to shape thoughtful identities that not only look beautiful but feel aligned with who they are. My process blends clear strategy with creative instinct so every brand carries both intention and authenticity.

My abstract paintings, on the other hand, are where I let that energy move freely. They’re layered meditations in color and texture—explorations of emotion, rhythm, and release. Over the years, this body of work has grown into exhibitions, collector pieces, and collaborations that naturally echo the same visual storytelling I bring into design.

What connects it all is a belief that creativity is a form of communication: a way of translating what words can’t. Whether it’s a brand system or a canvas, I’m always seeking that point where clarity meets feeling, where design becomes art and art becomes connection. I’m most proud of the trust my clients and collectors place in me—to interpret what they can sense but can’t always articulate, and to turn it into something honest, intentional, and alive.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One of the biggest lessons I’ve had to unlearn is that creativity has to follow a formula. For years, I worked in environments where success was measured by timelines, efficiency, and deliverables—and while that structure taught me a lot, it also made me disconnect from the very thing that made my work come alive.

When I began creating for myself again, I realized that creativity needs room to breathe. It doesn’t always arrive on a schedule or through logic; it comes through presence, curiosity, and play. The moment I stopped trying to control the process and started listening to it instead, everything shifted—my art deepened, my design work became more intuitive, and my business began attracting clients who valued that same depth and authenticity.

Unlearning the need to constantly produce allowed me to rediscover what it means to create with purpose. It reminded me that creativity isn’t something to manage; it’s something to move with.

Is there mission driving your creative journey?

At the core of everything I create, whether it’s a brand identity or a painting, is the desire to bring what’s felt to life in visual form.

Through Sun Hip Studio, I help others express their story in a way that feels aligned with their values and vision. Through my art practice, I explore emotion, color, and movement as ways to translate the unseen—to give form to what’s felt but not yet understood.

My mission is rooted in the belief that when creativity is guided by intuition, it becomes transformative. Across both design and painting, I’m drawn to the unseen—the color, rhythm, and movement that shape how something feels before we even name it.

Contact Info:

• Website: sunnyrayhipple.com , sunhipstudio.com
• Instagram: https://www.instagram.com/sunnyrayhipple/
• Linkedin: https://www.linkedin.com/in/sunnyrayhipple/