We were lucky to catch up with Sung Yoo recently and have shared our conversation below.

Sung, looking forward to hearing all of your stories today. What sort of legacy are you hoping to build. What do you think people will say about you after you are gone, what do you hope to be remembered for?

Living with Purposeful Design: Insights from Sung Yoo’s Approach

Sung Yoo, a first-generation Korean-American, ignited a wave of inspiration by sharing actionable insights on intentional living. Through her dynamic lifestyle series and channel, she popularized a unique form of essentialism infused with eclectic style and the art of mindfulness.

Sung Yoo’s fusion of her Korean heritage and American upbringing lent her a distinctive perspective that resonated deeply with individuals seeking purpose and a better way of living. In the world of design, the legacy of Sung Yoo remains as a testament to a remarkable creative spirit. Guided by an essentialist ethos, Sung Yoo – the visionary behind the celebrated lifestyle brand, Big Little Universe. Her work demonstrates harmonious coexistence of design and purpose, embodying the principles of elegance and utility illuminating inventive solutions to everyday functionality.

As the legacy of her brand continues to ascend, Sung Yoo’s influence grows, reminding us that design has the capacity to enrich our lives in profound and meaningful ways. In the realm of creativity, her journey endures as a powerful testament to the impact of innovation guided by purpose.

Sung Yoo’s presence and work had a positive impact on many lives. Yoo possessed a captivating energy capable of commanding attention within any space. Her constant curiosity about life drew people to her, creating an irresistible connection. This same energy was reflected in her diverse body of work, which showcased her ambition, thoughtful introspection and wit. She leaves behind a legacy of inspiration that will last.

*Essentialism: is a subcategory of minimalism that focuses on quality, not quantity. The Essentialists also opt for less, but focus specifically on better. By engaging in fewer activities, they optimize their performances and present-moment awareness.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hi, I’m Sung Yoo — a multidisciplinary designer. Since childhood, creativity has been an intrinsic aspect of my identity. My educational journey took me through significant milestones. For high school, I was accepted into The Visual Art Center which I attended and graduated from. The program also helped with preparation for design schools. I attended Parsons School of Design in New York and graduated with a Bachelor of Fine Arts degree in Communication Design.

Throughout school, I actively sought diverse professional experiences through a range of various jobs and internships. Every placement was more than just an opportunity in acquiring creative skills; they provided immersive lessons in adaptation, agility, discipline, interpersonal dynamics and most importantly cultivating enduring relationships. Reflecting on this journey, my curiosity has been my guiding compass.

Consistently exposing myself to new disciplines and perspectives, this continues to shape my professional and personal journey and fuels my enthusiasm for innovative problem-solving. Every opportunity, client and project undertaken throughout the years reflects not only the technical skills I’ve developed throughout the year but the significance of relationships I’ve built.

I believe the formula for creative accomplishment involves relentless curiosity, tempered with discipline and a keen power of observation. As my journey unfolds, I hope my experiences inspire emerging creatives. They stand as evidence that the fusion of curiosity, discipline, and insight can illuminate a rewarding and purposeful path in the world of creativity.

Can you tell us about what’s worked well for you in terms of growing your clientele?

In my experience the ability to cultivate relationships carries a profound impact that often goes beyond a project you’re hired for. By aligning with our core values and honing the skills of active listening and clear communication, we can create a foundation of trust that is remarkably resilient. In my opinion this stands as the most powerful tool for attracting and growing your clientele and fostering enduring partnerships.

Do you have any insights you can share related to maintaining high team morale?

The exploration of self-development and self-awareness has proven to be a powerful asset within my business endeavors. Investing time in understanding self has provided me with tools to approach challenges with clear intentions, leading to harmonious resolutions in various scenarios. This practice has undoubtedly contributed to a positive impact on my business operations and team morale.

Contact Info:

• Website: www.biglittleuniverse.co
• Instagram: https://www.instagram.com/sungsation/
• Linkedin: https://www.linkedin.com/in/sung-yoo-32a63124/
• Youtube: https://www.youtube.com/@sungyooquietude
• Tiktok: www.tiktok.com/@sungsation
• Other: www.sungyoodesign.com www.tiktok.com/@sungsation

Image Credits
Photography by Matt Oliver Videography. Stills by Tristan Pelletier