Alright – so today we’ve got the honor of introducing you to Suman Deep. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Suman, thanks for joining us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.

One of the most significant trends I’m observing among major software companies is the growing emphasis on cultivating a data-centric culture. While organizations are inundated with data, they often struggle to extract meaningful insights—an issue commonly referred to as the “Great Data Overload Dilemma.” Today, businesses gather extensive customer data within their IT infrastructures and have been rightly informed that much of this data remains underutilized. This leads executives to believe they possess a treasure trove of information, simply waiting to be tapped. As a result, many CEOs have become quite enthusiastic about approving multimillion-dollar data initiatives, often harboring overly optimistic expectations about their outcomes. However, the journey can be more complex than it initially appears.

The sheer volume of data can be daunting. Accessing and correlating this information is challenging, as it often exists in disparate raw formats across various systems. Thus, the endeavor resembles searching for valuable items in a sprawling junkyard rather than mining a rich gold vein.

Moreover, large-scale projects with extended timelines introduce additional uncertainties. Data analysis is still an emerging field, with technologies that are constantly evolving and a market that is dynamic. Data vendors can be unreliable, and business objectives may shift over time, adding to the complexity. Consequently, a comprehensive project that takes a long time to implement risks becoming outdated, filled with tools and targets that no longer align with current needs, and potentially lacking support from obsolete vendors.
Finally, we must consider the human aspect. Are your key stakeholders genuinely committed to a data-driven approach? If not, even the most advanced data tools may fall short. Decision-makers might continue relying on personal judgment, intuition, and traditional analysis instead of leveraging data effectively. It’s crucial to convey that data analytics can enhance their capabilities rather than replace them. Imagine if, by utilizing relevant data, they could gain insights that lead to revenue increases of 2X or even more.

Suman, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a technical architect based in the Bay Area, and for the past 15 years, I’ve been helping businesses transform their operations across the U.S. People often refer to me as an innovator, as I strive to improve industry standards.

My journey began at San Jose State and Silicon Valley University, where I earned my Master’s Degree in Computer Science. During my studies, I discovered my talent for integrating operational tools into business processes. One of my early projects involved optimizing logistics for a community kitchen, which laid the groundwork for my future work in business systems.

After graduating, I worked on several non-profit initiatives, including designing a donation management system for a startup focused on humanitarian crises. This experience showed me how technology can tackle real-world challenges and set the stage for a diverse and impactful career.

Over the years, I’ve built a strong reputation as a technical architect, known for revitalizing business operations. My experience with major companies like Salesforce, Meta, and Ingram Micro has allowed me to create strategic plans that enhance customer success on a national level.

One of my proudest achievements is my work in integrating artificial intelligence (AI) into customer relationship management (CRM) systems. This innovation provides businesses in various sectors—like e-commerce, telecommunications, and healthcare—with advanced solutions. My contributions have also been recognized in published white papers in well-known scientific journals, further establishing my role as a leader in Customer Success.

At the heart of my work is the use of AI within CRM systems. These advanced frameworks analyze large amounts of data to create detailed customer profiles, allowing for personalized interactions and support. This not only boosts customer satisfaction but also builds long-lasting loyalty, driving ongoing success for businesses.

How’d you build such a strong reputation within your market?

Several key factors have contributed to building my reputation in the tech industry.

Consistent Delivery of Results: Throughout my career, I’ve focused on delivering measurable results for my clients. By successfully implementing innovative solutions that drive efficiency and improve customer experiences, I’ve been able to establish a track record of success.

Continuous Learning: The tech landscape is always evolving, and I prioritize staying current with the latest trends and technologies. This commitment to continuous learning enables me to offer cutting-edge solutions and adapt to the changing needs of my clients.

Strong Relationships: Building and maintaining relationships is crucial in this industry. I make it a point to understand my clients’ needs and challenges deeply, which fosters trust and collaboration. These relationships often lead to referrals and repeat business.

Thought Leadership: Sharing my insights through published white papers and speaking engagements has helped position me as a thought leader in the field. Contributing to discussions around topics like AI in CRM systems not only showcases my expertise but also helps to educate others.

Holistic Approach: I take pride in my ability to provide solutions that align with my clients’ strategic goals. By considering both technical and business aspects, I ensure that my work not only meets immediate needs but also supports long-term success.

Passion for Mentorship: I actively mentor emerging tech professionals, sharing my knowledge and experiences. This not only helps others grow but also reinforces my commitment to the industry and enhances my reputation as a supportive leader.

These factors combined have helped me build a strong reputation in the market, making me a trusted partner for organizations looking to innovate and transform their operations.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One important lesson I had to unlearn was the belief that being the most knowledgeable person in the room was the key to success. Early in my career, I often felt pressure to demonstrate my expertise and prove that I had all the answers. This mindset led me to prioritize my own insights over listening to others, which sometimes stifled collaboration and creativity.

The turning point came during a project where I was tasked with leading a diverse team. Instead of relying solely on my knowledge, I decided to create an open environment where everyone felt comfortable sharing their ideas and perspectives. I encouraged team members to voice their opinions, regardless of their experience levels. To my surprise, this approach led to innovative solutions that I hadn’t considered.

Through this experience, I realized that fostering collaboration and valuing the input of others can lead to better outcomes. I learned that true leadership is not just about having all the answers but about empowering others and creating a space for collective problem-solving.

Since then, I’ve embraced a more inclusive approach, recognizing that diverse viewpoints often lead to richer insights and stronger results. This shift has not only improved my leadership style but also enriched my projects and relationships in the industry.

Contact Info:

• Website: https://sites.google.com/view/sumandeep/home
• Linkedin: https://www.linkedin.com/in/deepsuman/