Alright – so today we’ve got the honor of introducing you to Suchay Fontz. We think you’ll enjoy our conversation, we’ve shared it below.
Suchay, thanks for joining us, excited to have you contributing your stories and insights. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?
1-How did i start? Well my love for weddings and events started when i was born, my mother was a bridal designer, and she had her prefer vendors for weddings, and i started watching and seen how they planned and prepared for events, eveything from concept to design to realization. 2- Process of idea to execution: The journey from my business concept to execution involves several keys: I started with identify my businnes concept, with what type of events i wanted to do, market needs, personal interests, innovation and opportunities. this phase involves brainstorming, research. Once i decided on what type of businnes i wanted, I started analyzing target market, customer demographicks, competition, and potential demand for my services. I also know i had to start developing a marketing and sales strategy, this involved branding, advertising, identifiying target audience and a deluxe marketing campaign.
3- Steps i took to launch me business: Well i have always hade a love for weddings and events, and knwing that launching a business requires dedication, perseverance, staying focus and adaptability. launching a wedding planning business requieres creativity, organization skills, and the ability to work under pressure.
Lost and lost of research, gaining a deep understanding of the wedding and event industry, learning about trends, market demand, defining what type of services i wanted to. create for my clients, pricing, reseached the type of vendors i wanted to collaborate with, reading down my business goals, my financial projections, getting information about how will i attract my ideal clients. I also hired a business coach.
4- the next month and or year: was about gathering information, connections, ideas, learning about running a business, marketing, pricing, getting my licenses, LLC and permits.
5- The story about the idea: Since i was a little girl i loved planning my friends parties, decorating, flowers and making a statement. I always loved beatiful things, I always love colors and patterns. I loved seen big fancy weddings on TV, always wonder like what did it take to put all of that together, the looks on people faces when they when in the room(reception) But it was also important to me that the fashion was also on point.
The first wedding that i when crazy about on tv, was the wedding of princess Diana, i remember how my mom had this client that wanted a duplicate of not only Dianas dress, but everything also like the flowers, the carriage, the food, i mean it was super faboules.
Ones i decided about what i really wanted to do for a living, i started buying books about wedding and events, i have done a lot of reading, and writing things down on a special notebook my husband got me.
6- I figure out the difference type of designs, colors, i had to figure out the pricing, becouse i was offering services that where a bit difference then what my competitors where doing. i also had to understand how i wanted to market my business.
One morning i got up after 2 years of developing strategies, projections and pricing, and decided that day was the day to get my buy my domain, my email and my LLC. I remember calling my mom and telling her today is the day Jesus said goo. I was so scared but excited at the same time, even do i started right when the pandemic started. its been almost 3 years since i started.
I really was wondering if it was a good idea to start rigth when the state of Florida has close down and people where dying.
So right in the middle of a pandemic Opulent Soiree Studio Designs was born.
Suchay, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
A bit about my self, Who is Suchay you ask?
Well Suchay was born in Dominican Republic, (Hola to my Latinos) i grow up in NYC, I am am a only child, I am also adopted. Came from a loving but strict home, My mother was a Bridal Designer for over 25 years and 3 businesses and my dad is a engineer that worked for the dominican goverment for over 20 years, Married for a bit over 20 years, 2 gorgeous kids, 2 dogs, and know we reside in Orlando Florida. I am 44 years old, and i am a haft Libra hath Scorpion.
When to collage and I study hospitality, i am multilingual (4) and I have a Master in Business. When I decided i wanted to have my own wedding business, i when back to school and study Event Management, Event design/planning at:
New York institute of Art + Design and QC Event School.
She is a Visionary, child of God, a world traveler, a foodie, a fearless Boss and a cancer survivor.
She is about intentions, Equality, diversity, connections with a purpose, representation, community and positive Mindset.
She is Curator of luxury Spaces and Experiences.
She is the owner of: Opulent Soiree Studio Designs & Opulent Elite Lifestyle!
How i got into the industry?
Well i started when i was a little girl, my mother was in the wedding industry, so i always saw luxury, high end weddings, now i never dreamed about my own wedding, i was not one of does girls, but i did love luxe Soirees, in where people got dress really fancy and had a good time. Ones i was done with collage i when to work for the hospitality industry in where after working for several years i apply for the job of Catering Manager, I Was in charged of bringing events to the hotel.
So I started with Corporates Events, from conferences, trade shows, to Soirees that My team and I got to planned, design and put toguether. Then i realilize that nothing gave my more satisfaction then planning and designing weddings.
Type of services we provide:
Full Wedding planning and designs
Multicultural Weddings
corporate events
Event styling
Event manegment
Sweet16/ Quinceaneras
Destination Wedding and Event Productions
Dinner parties
Luxury concierge services
network events
Expos events
fashion shows Events
bridal designer showcases
Rentals
What problems we solve for our clients?
As a Event producer i help resolves a variety of problems related to event organization, and event management. We manage all the logistics, vendor coordination, design or idea of the event, budget cost and control, venue selection, layout design of the venue, seating arrangments, equipment setup, manage of contracts, scheduling, Theme development, we ensure that your event its one of a kind in experience, and leaves a lasting impression on your guest.
My services are for busy clients that wants to have a faboules wedding or event and do not know where to start and how to put it toguether. We connect souther hospitality with international luxury.
What sets Opulent Soiree Designs a parte?
I would say our unique ways, styles and vision is one of the most important, our approach to the vision, the styling of the event, the experience we create are one of kind, Becose i was in the hospitality industry for over 15 years, i bring that southern hospitality to the table, We find inspiration in Couture fashion, Art, architecture, interior design, foods, people, for us creativity is a fine vehicle that transport us to a place in where we uncover event styling by playing with colors and shapes.
” Becose we know you dont do basic, and nether do we”
We will customize your luxury event and layout with a magnificent event design blueprint, that will speak to there personality.
We are a team of Creatives that are have a lot of Knowledge and expertise staying up to date with the latest wedding trends, industry best practices, and becouse we specialize in Multicultural weddings we study diffrente cultural traditions, unique requirements.
We are unique in that we orchestrate and blend multiple touchpoints of all 5 senses when it comes to creating a event that will have you and your guest dreaming about it for the next 20 years.
We have earned the appreciation of our clients and gained respect within our industry as providers of a luxury experience though exceptional service experience.
We are one of the few companies in orlando that conceptualizes, designs, plans and oversees all key elements in- house.
We utilize venues and vendors from Orlando, Tampa, & Miami.
When it comes to luxury venues, we provide premier luxury venues, from Art galleries, to fine restaurants, penthouses, winery, villas, golf courses, castles, and so much more.
We dont just create events, we tell the stories of our clients though venues, designm, food, music, and delightful surprises experiences, when we design a space we do it to optimize guest flow, interaction and impact.
Our diverse team offers a range of perspectives and experiences, which drives innovation, we work tirelessly to ensure no 2 opulent soirees arev the same, we constanly experiment with new mediums and technology and strive to create new ideas and fresh designs.
We also own Opulent Elite Lifestyle:
Our lifestyle management services delivers access to the finest the world has to offer in exclusive art, design, luxury travel, real state, dinning experiences and luxe wellness spas.
Opulent Elite is not about money, but about living the lifestyle you have always dream of, we stared a little over a year, I personally vets every restaurant, spas, hotels, and experiences that i want to offer to our clientele.
“luxury is overrated” a signature lifestyle in an attitude, a privilege and i way of life, We believe in lifestyle!
We are working on positioning our selves as leaders in providing global luxury concierge services and unique lifestyle, by providing expertise in various lifestyle fields.
As a member of our opulent elite family, you will have access to your own lifestyle/hospitality concierge expert, that will be assign to you exclusible, this export will take care of all you needs, from arranging travel to exclusive restaurants reservation to securing VIP access to exclusive venues and events.
We are working on creating yearly pass and access club, in where you will pay a monthly or yearly fee to be part of the Opulent Elite dynasty family.
One of our deluxe services will be: Travel and vacation planning, we will focus on creating unforgettable and customized travel inteneraries and cater to out clients desires for luxury, comfort and exclusivity.
We will also manage High profile events, weddings, galas, dinner parties, corporate and private parties.
VIP Access and Experiences: We are establishing connections and relationships with exluisive venues, luxury brands, and influential individuals, we will arrange VIP access to coveted exclusive events, fashion shows, red carpets, premiers, sporting events, and other excluisive experiences that are typically not accessible to the general public.
Our services:
– Yachts
-Luxury car rentals
– Resort Reservations
-Private foods and wine in VIP restaurants
– luxury states
– luxury Spas and Wellness
-lifestyle managment
– Personal chefs, Butlers, nannies, drivers, housekeeping and security
-Jet services and reservations
Luxury lifestyle companies offer a range of high-end services and experiences designed to cater to the affluent clientele. While the specific services can vary depending on the company.
At Opulent Soiree, and opulent Elite, our mission is to curate unforgettable wedding and event experiences that embody opulence and luxury. As a premier provider of concierge services in the wedding industry, we are dedicated to crafting personalized celebrations that surpass expectations and leave a lasting impression. With meticulous attention to detail and unwavering commitment to excellence, we strive to elevate every aspect of your special day. Our team of experienced professionals will orchestrate a seamless and extravagant event, offering unparalleled service, exclusive access, and bespoke solutions tailored to your unique vision.
At Opulent Soiree, we transform dreams into reality, creating opulent weddings that exceed all expectations and create cherished memories for a lifetime.
Our commitment to excellence drives us to meticulously plan and execute every aspect of a couple’s special day with meticulous attention to detail. From the initial consultation to the final farewell, we strive to create an enchanting atmosphere that reflects the unique personalities and desires of our clients, ensuring that their wedding day is a flawless reflection of their love story.
In all that we do, our mission remains steadfast: to orchestrate opulent soirees that transcend expectations, celebrate love in its purest form, and create lifelong memories that shine as brightly as the couples we serve.
We take care of all the details, We are here to connect you with the things that you and yours enjoy the most!
We are most prod of how far we have come since i started, it was not a walk in the park, there where days i cry, days i said am done, days i said maybe am not as intelligent to have a business, days i did not understand why i was not progressing or growing, days in where i had to go back to the drewing board. But i the end of the day i prayed and ask God to direct my steps and help me evolved. And he did just that!
Know that when you decide to come to us, we treat you like family, we care for you and your family, and we always make sure you get somthing so great that will bring happy tears.
How did you build your audience on social media?
We at Opulent Soiree love social media and connecting with clientele from around the country, Craft Compelling Content: Create high-quality, visually appealing content that showcases our expertise, style, and the luxury experience we offer. We Share photos and videos of past events, behind-the-scenes glimpses, and testimonials from satisfied clients. Develop valuable blog posts, articles, or videos that provide insights and tips on luxury event planning, design and production.
We Focus on social media platforms that align with the preferences of our target audience. Instagram, Pinterest, and Facebook are often popular choices for luxury event planning businesses. Maintaining a consistent presence on these platforms and post engaging content regularly.
Using Hashtags Strategically: Research and utilize relevant hashtags that are popular among luxury event planning and wedding communities. This helps increase our business visibility to potential clients who are actively searching for event or wedding planners.
Advice for starting to build SM:
Define Your Target Audience: Clearly identify your ideal luxury audience. Determine their demographics, interests, preferences, and pain points related to event planning. This understanding will help you tailor your content and messaging to resonate with them effectively.
Craft Compelling Content: Create high-quality, visually appealing content that showcases your expertise, style, and the luxury experience you offer.
Utilize Relevant Social Media Platforms: Focus on social media platforms that align with the preferences of your target audience.
Partnering with reputable individuals and businesses can help expand your reach, credibility, and attract the attention of your target audience.
Actively engage with your audience by responding to comments, messages, and inquiries in a timely and professional manner. Show genuine interest, offer valuable insights, and build relationships with potential clients. Encourage user-generated content by running contests or asking clients to share their experiences using your services.
Advertise Strategically: Consider investing in targeted social media advertising campaigns. Platforms like Facebook and Instagram offer sophisticated targeting options that allow you to reach specific luxury audience segments based on location, interests, and demographics.
Remember, consistency, authenticity, and delivering exceptional value are key to building an audience of luxury clients. By showcasing your expertise, providing valuable content, and engaging with potential clients.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
Personalized Communication: We Maintain regular and personalized communication with clients. Sending personalized emails, newsletters, or handwritten notes to express gratitude, share updates, and offer exclusive promotions. I Tailor the content to their specific interests and needs, showcasing there attention to detail and commitment to their satisfaction.
Social Media Engagement: We Utilize social media platforms to connect with clients on a more casual and interactive level. Regularly post captivating content such as real wedding highlights, behind-the-scenes glimpses, and industry insights. We also Encourage our clients to share their experiences and tag Opulent Soirée in their posts, fostering a sense of community and promoting brand advocacy.
We alsoHost exclusive events or workshops for past clients, providing them with opportunities to further enhance their wedding planning knowledge or experience related luxury services. I Offer them intimate gatherings where they can network, learn, and connect with industry professionals, reinforcing the value and exclusivity of the Opulent Soirée brand.
Surveys and Feedback: Requesting feedback from clients after their wedding experience, either through surveys or personalized follow-up conversations. Show genuine interest in their opinions and suggestions, and utilize their feedback to continuously improve and refine your services.
We are working really hard in Position Opulent Soirée as a thought leader in the wedding industry by sharing valuable content and educational resources. Create blog posts, articles, or videos that provide insights, tips, and trends related to luxury weddings. By offering expert advice and showcasing your expertise, you establish Opulent Soirée as a trusted authority, fostering loyalty and attracting new potential clients.
Contact Info:
- Website: www.opulentsoireedesigns.com
- Instagram: https://www.instagram.com/opulentsoireedesigns/
- Facebook: https://www.facebook.com/OpulentSoireeDesigns
- Twitter: https://twitter.com/couture_moda
- Other: https://za.pinterest.com/suchay27/
Image Credits
credits images: R&R Productions & imagerybyjules Suchay Fontz Daniel Jammel