We were lucky to catch up with Stevy Liakopoulou recently and have shared our conversation below.

Stevy, appreciate you joining us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?

I’m currently working in the SEO industry as a technical SEO person. I solve all kind of technical issues of the websites that affect the organic growth. At the same time, my passion is to teach others SEO. My side business is all about training people in all aspects of SEO so they can either sell SEO as a service to their clients, or add SEO to their skillset, or go after a new SEO role, or change careers to turn into SEO. My main focus is to get a beginner and in 3 months to be able to understand the game of organic growth through actionable systems and not just theories. So, my first student who used to be a copywriter, he wanted to earn more money and learn how to optimize his copy for users and then for search engines, how to recommend technical changes besides the copy stuff, how to do keyword research and in general how to create a whole content strategy that will turn the potential organic traffic into money! I wanted him to learn all these! So he applied for my VIP SEO Training program. He spent 3 and a half months with me, having me for 1 hour every week to teach him methods and strategies. I consulted him on how to create an SEO copywriting package and how to price him properly. Now, he dropped his corporate job and jumped into freelancing and makes thousands of $ every month since his main target is e-commerce websites for beauty. He defines how many hours he’s about to work and he sends me photos from Asia, his dreamland! That was a big success for me first as I saw my student’s life change, and then for him as he did the work, he studied his training material, and he showed up in every training session with his questions and his homework! This is how he succeded.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I used to be a physics teacher, but I’ve always been curious to explore the digital world. I believe that every entrepreneur’s personal success is defined by the success of their customers. Helping your clients reach their ideal customers and building their online presence are two keys to a successful business.

My first job in digital marketing was in 2018, when I was hired to create content and manage the e-shop of a small local business in Athens.

Then, I took a course on digital marketing and met SEO for the first time. SEO immediately stole my heart, and so I joined UK based SEO agency full time in 2020!

In my first year in SEO, I managed to increase organic traffic by 400% for a SAAS website based in Denmark targeting US clients by focusing on technical SEO and crawl-budget strategies, pillar page creation, and link building.

This was a great success for me as the results achieved exceeded my expectations. I knew I was on the right path.

On the other hand, I couldn’t resist my nature to teach! I had a deep need to give what I know to others! So I started as a side hustle to train others in SEO.

So I created the VIP SEO Training, which is a 3month training program that gets you for zero to hero in SEO.

What I noticed from my journey, is that there are too many resources out there about SEO, you can literally learn everything but it’s too chaotic! You can’t check what is true or false! Besides that you can spend years to have a good round of everything. I learned SEO having a mentor and I thought that this was exactly what I could offer! And this is where VIP SEO Training was born! Freelancers that want to learn SEO, entrepreneurs that want to sell SEO as a service, copywriters, business owners, newbies…can apply for this.

I’m 1:1 with my student and we meet every single week for 1 hour. The program teaches you how search engines work, how to conduct a full technical audit and give recommendations for technical fixes, how to create a full content and link-building strategy. There is also the chance to adjust some parts and customize it as close to my client as it gets. And that’s the reason why I train only 2 people every 3 months! I wanna be fully focused on their SEO training, their questions and their growth. And that’s the part where I’m proud of my training as it’s exclusive and I teach whatever I know that led multiple types of business to organic growth in the past years and still do! I’m planning to create some courses around SEO and maybe take more people to train every 3 months as there are many people who are interested in working with me , but VIP SEO Training program will continue to be 1:1 and super exclusive. I want my students to feel that I’m putting my whole energy only on them!

How I pick my students? Every 3 months I promote the opening of the next cohort and people that are interested are filling out a form of interest. Then I contact them one by one, to understand if we are a good fit and then I pick! I’m super picky! I’m here for the doers and the action-takers, that invest in themselves!

I offer also mentoring sessions where you can book me directly whenever you want, give me details on what you want me to help you with or train you and It’s done. So simple!
My goals for the next years are to teach SEO internationally and audit at least 300 websites!

How did you build your audience on social media?

My favorite social media platform is LinkedIn. And this is where most of my students find me! So, when I decided that I wanted to people meet me and share whatever I knew about SEO, I just started posting! I remember, when I published my first post I was so nervous about the comments and the familiar people that will see it. But I got over it really quickly. I started posting more and more, I started following people who are authorities in this industry. And, I do not eliminate myself into SEO, I connect with people who are working on AI, web development, digital marketers, influencers, copywriters, brand experts. I want to meet all kinds of people! And when I started interacting with them I got noticed by new audiences!

I never stopped posting and creating content! I find it fun! And my first student found me on Linkedin! I also participated in multiple conferences and events, that gave me meaningful connections. I now have almost 4k followers and I want to keep it small and targeted!

What’s been the best source of new clients for you?

That’s a great question. Well, Linkedin is my favorite source of new clients, referrals from past students, events that I attend and I talk about my business, communities, and conferences that I attend as a speaker! And pretty soon, my new website!

Contact Info:

• Website: coming soon and it will be www.liakopoulou.com
• Instagram: https://www.instagram.com/seo_agenda/
• Linkedin: https://www.linkedin.com/in/stevy-liakopoulou/