We’re excited to introduce you to the always interesting and insightful Steven Pope. We hope you’ll enjoy our conversation with Steven below.
Steven, appreciate you joining us today. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?
I was laid off from being a marketplace director making 200k a year. For 24 hours I wonder if I had peeked. By hour 48 I made a LinkedIn post with a new business plan to do some consulting and signed my first client for $3,000 a month within 24 hours of that post. That client, is still with me 4.5 years later.
Goes to show that sometimes the ACTION dictates the STRATEGY.
Steven, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
About Steven Pope: Steven is the founder of My Amazon Guy, a marketing agency with 300+ brands managed. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 300+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 4 Amazon Brands: Momstir & Age of Sage, HOLSTIT, and Lilly Posh. Steven has more than 1200 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: A 330+ client full service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in house. My Amazon Guy gives away all their trade secrets with more than 1500 video tutorials.
Our Podcast:
https://youtube.com/myamazonguy
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy
How’d you build such a strong reputation within your market?
I created 1,5000 videos on YouTube where I talk about literally every problem and solution an Amazon seller faces.
Content is king.
People watch 20 of my videos, like a try before you buy, and then hire us.
Have you ever had to pivot?
Some people measure twice and cut once.
I cut 1000 times and measure after every cut.
I iterate everything.
I noticed Amazon sellers needed trademarks, so I learned how to file them and added it as a service. To date we’ve filed nearly 2,000 trademarks.
This iteration is my zone of genius.
Contact Info:
- Website: myamazonguy.com
- Instagram: https://www.instagram.com/myamazonguy/
- Facebook: https://www.facebook.com/myamazonguys/
- Linkedin: https://www.linkedin.com/company/my-amazon-guy
- Twitter: https://twitter.com/myamazonguy
- Youtube: https://youtube.com/myamazonguy
Image Credits
My Amazon Guy