We recently connected with Stephanie Worley and have shared our conversation below.

Stephanie, thanks for taking the time to share your stories with us today Can you recount a story of an unexpected problem you’ve faced along the way?

Understanding the lift and time commitment to marketing yourself and your business on online platforms. I am much better in person at building relationships and networking and have cultivated a great group of contacts locally. What I didn’t realize at the beginning was the impact of marketing yourself online and establishing/growing that network.
I always thought that LinkedIn and other social platforms were meant to support people looking for corporate jobs not business owners looking to raise awareness and grow their network. I was discouraged in the first few months when I realized my reach was smaller than I was anticipating and that I was missing a critical piece of the puzzle.

Stephanie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Stephanie Worley and I have been in the retail industry for almost 18 years. Starting my career at Victoria’s Secret was critical in building the foundation for my corporate roles as well as my consulting business. After spending years as an omni channel merchant, leading teams to drive profitability across multiple multi-million dollar retailers, I decided it was time for a change. I wanted take my skills and experiences to another level and own my own destiny. I started SPW Strategic Solutions in 2024. My focus is on Retail Merchandising + Marketing business services. I want potiental clients to know that I’m an expert in building strategic business plans, competitive market assessments, and dropship assortment integration with a focus on building omni channel marketing and media plans. My goal is to deliver innovative solutions that optimize operations, elevate customer experiences, and maximize profitability.

How do you keep your team’s morale high?

Some of the guiding principles I live by when leading a team of high morale.

Lead by Example: Demonstrate the behaviors and attitudes I expect from my team. Always show enthusiasm, commitment, and positive attitude.

Clear Communication: I maintain open and transparent communication channels. I’m constantly ensuring that everyone is aware of goals, expectations, and any changes that may affect them.

Empowerment and Autonomy: Trust my team members to take ownership of their tasks is key for success. By providing them with the autonomy to make decisions and take initiative it fosters a positive and empowered environment.

Recognition and Rewards are important to regularly acknowledge and appreciate the team’s hard work and achievements.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

Making a Movie- Sidney Lumet

Delivering Happiness: A Path to Profits, Passion, and Purpose-Tony Hsieh

Contact Info:

• Website: https://www.linkedin.com/company/102612284/admin/dashboard/
• Linkedin: https://www.linkedin.com/in/stephanie-worley/