We’re excited to introduce you to the always interesting and insightful Stephanie Singleton. We hope you’ll enjoy our conversation with Stephanie below.
Stephanie, looking forward to hearing all of your stories today. What do you think Corporate America gets wrong in your industry?
I started my business 4 years ago, after 7 years as a news producer, working in Corporate America. I experienced serious burn out, and felt that I had no wellness outlet. Today, I believe Corporate America is still figuring out how to best support its employees’ mental and physical wellbeing. Employees should be encouraged, empowered, and supported when it comes to their health in the workplace. Prana Wellness was born out of a need of my own, to have an outlet and space to take a mental reset.
Employers and HR managers should prioritize workplace wellness in order to preserve employees’ health, lower overall healthcare costs over time, increase productivity, retention, and employee morale. and decrease stress.
Stress-related illnesses are at an all-time high, and people are resigning from jobs where they no longer feel supported. It’s on employers to take the initiative and encourage their teams to take rest, and be mindful of mental and physical health.
Prana Wellness offers curated Corporate Wellness programs for teams looking to prioritize wellness. Our services include yoga, breathwork, meditation, desk stretching, boxing, bootcamp classes, as well as an educational wellness speaking series.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
For 7 years I was a CNN Producer. I was stressed out and was completely neglecting my mental health. After experiencing a scary panic attack, I decided to leave my job. 3 days later, I traveled to Rishikesh, India to study Yoga. When I embarked on this journey to India, I never imagined how it would change my life. I also didn’t expect to become an entrepreneur.
I decided to take my existing passion for wellness, and turn it into my career. Prana Wellness was born out of my desire to have more wellness in the workplace. We provide curate corporate wellness programs to companies, Our services include yoga, breathwork, meditation, desk stretching, boxing, bootcamp classes, as well as an educational wellness speaking series.
Over the years of studying yoga, my curiosity about the human body was peaked. I began a journey of studying Yoga Therapy at Loyola Marymount University. Many people do not know what Yoga Therapy is, and I would like to change that. As a Yoga Therapist, I help individuals achieve a balanced lifestyle that promotes healing and optimal wellness for their body. I see clients 1:1, in a clinical setting, to focus on specific mental and physical ailments. My specialties in Yoga Therapy are chronic pain, anxiety, and gut health. In Yoga Therapy, we work to understand the root cause, vs just treating the symptoms. We take a holistic, comprehensive approach to healing the mind and body, through lifestyle changes and the tools of yoga.
I believe that my services are unique because I’m an educator at heart. I want my clients and students to learn how to heal their own bodies, and be equipped with the tools they need for continued success.
Where do you think you get most of your clients from?
Honestly, I had to tap into my natural strengths to really have success in sales. I never went to business school. I never started a business from scratch. So I had to be a sponge, and be resourceful. The best source of getting new clients for me has been, ME! I have always been a people person, and a natural networker. When I worked in news, I was in charge of building relationships with new on-air voices. In entrepreneurship, since I don’t have a salesperson, I leaned heavily on my communication skills. I attend many events, I host events, I do a lot of speaking engagements, and I’m a member of a few valuable business networks. I constantly share with others what I do and why I do it. I provide resources, and answer questions, and they become curious. Building and maintaining relationships has helped me to gain and sustain my clients. No one can sell your product/service better than you. My passion for wellness and my why is louder than any form of cold calling or sales pitching. People will always remember how you made them feel.
Have you ever had to pivot?
Before the pandemic hit, I was living in LA, teaching early morning classes, and riding around town going from client to client for in-person corporate wellness. I was attending multiple networking events per week, and gaining to new clients from those events. Then in March 2020 everything changed. I was forced to pivot all of my services to virtual. As all companies began to makes moves to all remote teams, I had to navigate what that looked like for myself as a corporate wellness company. Virtual yoga classes were the last thing on most companies minds when quarantine first began. I started hosting Instagram live classes daily, at least 5 days per week. I created a subscription on demand library of classes, and started attending virtual networking events. Once we all began to realize that this was going to be more than a few weeks, I began planning virtual retreats and events to keep my audience engaged and invite new potential clients. Those first few months of the pandemic really allowed me to grow and be resourceful. I had to adapt and learn and evolve. It was very challenging, but it led to more opportunities in the long run, and taught me how to run a hybrid business, where I can work from anywhere.
Contact Info:
- Website: https://pranawellnessworks.com/
- Instagram: https://www.instagram.com/pranawellnessworks/
- Linkedin: www.linkedin.com/in/stephaniesingleton
- Youtube: https://www.youtube.com/@pranawellness
- Book your 30 min Complimentary Yoga Therapy Consult