We caught up with the brilliant and insightful Stephanie Hobbs a few weeks ago and have shared our conversation below.
Hi Stephanie, thanks for joining us today. Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?
No, I don’t wish that I started my business sooner or later. I believe I started my business when the good Lord gave me the vision and the right people to help me get my business started in June of 2018. I’m a firm believer that everything happens when it’s suppose to happen. TRUST THE PROCESS!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?
The talented fashion stylist developed a passion for fashion as a young girl. Stephanie was born and raised in the small town of Moro, Arkansas, and learned early on about the importance of looking appropriate for every moment. “As a little girl, I would walk around in my mother’s high heels. I also inherited my mother’s style and sense of fashion, “she says. Amongst her friends, she was known to be very stylish. She’s always had a passion for styling others for any event, big or small. While attending these events, people would notice their unique style and ask who created such a look. Initially, Stephanie had no desire to develop her craft of styling others into a business, but after prayer and careful consideration, she decided to go for it. On June 16, 2018, Style Me Stephanie was launched at The Arlington Hotel in Hot Springs, Arkansas.
During the launch, Stephanie hosted a fashion show that showcased her styling skills. The models’ looks were created using existing pieces from their wardrobe and Stephanie simply added the Style Me Stephanie signature, which is a pop of color. As a result of the amazing job performed by Stephanie, she began to receive calls for other shows, speaking engagements and personal styling sessions. Style Me Stephanie has a range of services which includes personal/fashion styling and wardrobe, personal shopping, virtual styling, photoshoot consultations, closet revamps, fashion show coordination and her own product line. Additionally, she is a Brand Ambassador for Bag It Up Boutique in Arkansas, SBDNC Apparel in Georgia, Lead Wardrobe Stylist for Chrissy Bryant Photography, and an Independent Contractor with Q-Clothier. She also started her own model training in 2019. In the future, Stephanie wants to become more involved in her community by giving back financially and educating teenage girls on fashion and etiquette.
Any advice for growing your clientele? What’s been most effective for you?
The most effective strategy for growing my clientele is social media and “word of mouth”. Social media is free , so why not take advantage of it? I’m consistent with posting my style tips daily and posting videos/reels to show off my products and clients. Most of my clientele are repeat clients. I’m proud to say that my clients share their experiences they’ve received from Style Me Stephanie with other people, which attract others to want to book me for my services .
We’d love to hear the story of how you built up your social media audience?
I built my audience on social media by staying consistent with posting daily. I believe when you’re consistent, people will notice and start to take your business seriously. However, I feel that social media can get frustrating at times, because you have to deal with the algorithms. But, I don’t let that stop me. If you’re just starting to build your social media presence, my advice is to stay consistent, post daily, and be CREATIVE. Don’t worry about how many likes or views you’re getting. In time, that will come.
Contact Info:
- Website: www.stylemestephaniear.com
- Instagram: https://www.instagram.com/stylemestephar/
- Facebook: https://www.facebook.com/stylemestephanie
- Other: Tiktok: www.tiktok.com/@stylemestephar
Image Credits
Image Credits: @chrissybryantstudio @contemporaryimaging