We’re excited to introduce you to the always interesting and insightful Stephanie Franco. We hope you’ll enjoy our conversation with Stephanie below.

Alright, Stephanie thanks for taking the time to share your stories and insights with us today. Are you happier as a creative? Do you sometimes think about what it would be like to just have a regular job? Can you talk to us about how you think through these emotions?

As a free lancer, I’ve found a deep sense of fulfillment in the work I do, but like any entrepreneur, there are moments when doubt creeps in. It’s hard to ignore that voice that occasionally asks, “What are you doing? Maybe you should find a ‘real’ job.” In our capitalistic society, it’s easy to get swept up in the relentless pursuit of what’s next—the next gig, the next opportunity, always striving to do more. But then, I remind myself to pause, to breathe, and realize: I’m already living the life I once dreamed of.

I envisioned a career where I could own my projects, travel, take vacations, and structure my time on my terms. Freelancing and running my own business has given me that flexibility, but also it comes with its own challenges. The risks, the problem-solving, the constant need for discipline—it’s all part of the journey. Staying grounded in the belief that it will work out is something I constantly have to remind myself of.

I do occasionally wonder what it would be like to have the stability of a traditional 9-5. I remember one day walking through San Francisco on my way to grab ramen for lunch, when I overheard a group of coworkers laughing and walking to lunch together. It struck me that, for the first time in a while, I didn’t have coworkers, at least not in the traditional sense. I’ve been working from home since 2020, and while I appreciate the freedom, it can be a bit isolating sometimes and takes more effort to maintain socializing.

Freelancing has its ups and downs. There are moments when the stability of a regular job seems enticing, but I quickly remind myself that in today’s economy, nothing is guaranteed. Capitalism teaches us that we’re often treated as disposable. So, I choose to keep pushing forward, creating my own path, building my own projects, and collaborating with talented people I truly admire, because at any point these industries can take it away.

I’m incredibly grateful for the freedom I’ve cultivated, and I hope my journey can inspire others to take that leap—whether it’s starting their own business, launching a side hustle, or embracing freelancing. Every day, I remind myself that I was meant to be on this path and that it is my divine purpose.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Being born and raised in the Bay Area has had a big impact on my worldview and life. The bay has so much diversity, and I was fortunate to be exposed to a wide range of perspectives, which played a role in shaping my identity and fueling my passion for storytelling. The Bay Area’s blend of activism, music, and cultures made me appreciate my community, from the hyphy movement to the Black Panther Party, I have such a deep sense of pride for where I grew up.

I graduated from UC Berkeley, where my journey there politicized me in ways that continue to influence my work and how I produce stories. The conversations I engaged in, the people I met, and the social justice movements I became involved in sparked my commitment to amplifying underrepresented voices. Being first generation, I have always felt a responsibility to tell stories that highlight the truths and lived experiences of marginalized communities, whether through film, digital media, or other forms of art.

Throughout my career, I have had the privilege of working with entertainment and tech industries, including Apple, Warner Brothers, Netflix, Disney, and others. Each of these experiences has contributed to my growth, allowing me to wear many hats — from producer to creative strategist — and work across a variety of projects. What excites me most about my journey is the ability to collaborate with like-minded creators and movement builders who are passionate about using media to challenge the status quo and provoke critical conversations.

I’m most proud of my recent film collaborations, which have allowed me to learn and grow as a producer on set. Being able to work closely with talented diverse individuals, both in front of and behind the camera, has pushed me to refine my craft and continue to evolve in this industry. For me, every project is an opportunity to grow, shape narratives that provoke thought, spark action, and contribute to a liberated world.

I’m committed to telling stories that not only entertain but also educate and inspire radical change. I believe that the power of media is not just in its ability to entertain, but in its capacity to shape minds and challenge societal norms. Moving forward, I am excited to continue collaborating with creators who share my vision and to be part of a larger movement that uses storytelling to influence positive change.

What can society do to ensure an environment that’s helpful to artists and creatives?

To truly support artists and creatives, it begins with our own communities. We can’t just wait for big institutions or outside forces to drive change and give us validation. It’s about creating a culture of collaboration and mutual support wherever we are. Working alongside those around us—whether they’re fellow artists, local businesses, or other creatives—is how we start building. By sharing resources, ideas, and opportunities, we help each other grow. When we invest in the talent and projects within our own circles, we create a movement. For me, it’s about collaborating with people who share the same passion and vision, knowing that when we work together and we can inspire others.

For you, what’s the most rewarding aspect of being a creative?

For me, the most rewarding part of being an artist is the ability to bring something from my mind into the world and watch it connect with others. There’s a unique kind of magic in taking an idea and turning it into something tangible that can evoke emotion, spark thought, or even challenge someone’s perspective. I also like the entire process of creation, of pushing through the doubts and uncertainties, and finding clarity in the work. What makes it truly fulfilling is when art resonates with others, when it speaks to them in a way that I might not have expected but feels deeply authentic. This is the most rewarding part, and of course seeing it all come to life.

Contact Info:

• Website: https://sfranco510.squarespace.com
• Instagram: stephaneezzyy
• Linkedin: https://www.linkedin.com/in/stephaniefranco50/

Image Credits

Headshot by Lara Kaur