We’re excited to introduce you to the always interesting and insightful Stephanie Costello. We hope you’ll enjoy our conversation with Stephanie below.

Stephanie, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?

My art is contouring women’s bodies to make them feel confident. It’s not only the clothes, it’s the feeling. We were the first brand to make body contouring shape-wear gowns, way before Skims. It’s a compliment that Kim loved the way our Lycra dresses fit that it inspired her to make her own line of them.

Nothing easy is worth having. I wouldn’t have wanted it to be easy. Perseverance is crucial. Some of the lessons I’ve learned is not to take criticism negatively, learn from it instead. Be strong in your mind, don’t depend on your feelings. Someone is always going to copy you, take it as a compliment. I learned that the hard way.

What I want people to know about our brand is that we never went by the rules of the fashion industry. We never followed a fashion calendar, long before it was trendy. Those rules were set to actually hold designers back. We found loopholes, and made friends to get into fashion weeks. We set the stage for a lot of people in the industry by being nonconformist. There was a big shift to LA from New York as the center of the fashion world around that time too. People don’t need CFDA approval to be designers anymore. Law roach says he’s permanently banned the Big 5 brands, and I agree with him. We lent gowns to Law for Zendaya when the big 5 turned him down. Never underestimate who you may be meeting with.

Stephanie , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Stephanie Costello is the creative force behind Stello, a renowned fashion label known for its bold designs and luxurious fabrics. With a keen eye for style and a passion for innovation, Stephanie has built Stello into a global brand favored by celebrities and fashionistas alike. Drawing inspiration from her eclectic background and travels, she infuses each collection with a unique blend of sophistication and edge. Stephanie’s commitment to quality craftsmanship and attention to detail have solidified Stello’s reputation as a go-to for those seeking statement-making elegance.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Risk gives Energy, and energy can often be measured by instinct. If you trust your intuition, the risks worth taking become a lot more calculated. True risk comes from having no idea what you’re doing. But sometimes you need that spark of energy to forge new creative paths, so we always want to foster an atmosphere that encourages audacity.

How about pivoting – can you share the story of a time you’ve had to pivot?

I believe in learning from mentors. My cousin Michael Costello was a great mentor, and a great person. He taught me so many tricks the industry doesn’t know, that a factory can’t teach.

Contact Info:

• Website: https://stelloofficial.com/products/heather?variant=683572133
• Instagram: https://www.instagram.com/stello/
• Facebook: https://www.facebook.com/StelloBrand/
• Twitter: https://x.com/Stello_Official

Image Credits

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