We were lucky to catch up with Stephanie Butterfield recently and have shared our conversation below.

Stephanie, appreciate you joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

Starting Activate House was a journey that blended passion, planning, and perseverance. It all began with a desire to create a fitness space that went beyond traditional gym experiences, fostering a community-driven approach to health and wellness.

The spark ignited during a reflection on the limitations of conventional fitness establishments. I envisioned a space where people could not only engage in effective workouts but also build connections and find inspiration. Activate House was conceptualized as a hub for holistic well-being, incorporating various fitness modalities and a vibrant community atmosphere.

The early days involved extensive research into the fitness industry, market trends, and community-building strategies. Understanding the unique offerings that could set Activate House apart was crucial. I delved into the logistics of studio management, class scheduling, and instructor recruitment. Additionally, finding the right location that resonated with the studio’s ethos was a pivotal step.

The next phase involved turning the vision into reality. Securing a suitable space in San Diego, California, became a cornerstone. Once the physical location was secured, the interior design and layout were meticulously planned to create an inviting and energizing environment.

Recruiting a team of passionate and skilled instructors was another critical aspect. These individuals played a vital role in shaping the studio’s identity and ensuring a diverse range of fitness classes, including pilates, cycling, sculpt and yoga.

Simultaneously, marketing strategies were developed to build awareness and attract the local community. Social media played a significant role, showcasing the studio’s unique offerings and engaging potential members.

Like any entrepreneurial journey, challenges were inevitable. Overcoming initial hurdles, such as refining class schedules, adjusting to market demands, and fine-tuning the studio’s ambiance, required adaptability and a commitment to continuous improvement.

The launch was a moment of pride and anticipation. Seeing the first members walk through the doors and witnessing the positive impact on their lives validated the hard work invested. Activate House became more than a fitness studio; it became a dynamic community hub.

Post-launch, the focus shifted to fostering a sense of belonging among members. Constantly innovating class offerings, hosting events, and actively participating in the community became integral to sustaining and growing Activate House.

Reflecting on the journey, the transition from idea to execution was marked by dedication, learning, and the joy of seeing a vision materialize into a thriving fitness community. The journey continues, with a commitment to providing an inclusive space that empowers individuals on their wellness journeys.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Stephanie, the founder of Activate House, a unique fitness and wellness studio based in San Diego, California. My journey into the fitness industry was driven by a passion for creating a space that transcends traditional gym experiences. Activate House is not just a fitness studio; it’s a community hub that offers a diverse range of classes, including pilates, cycling, yoga, and Sculpt.

Activate House was born from the idea of fostering a holistic approach to well-being. We provide not just workouts but an immersive experience where community, fitness, and inspiration intersect. Our studio is designed to be a haven for individuals seeking more than just physical exercise—it’s a space where connections are forged, and personal growth is nurtured.

Our studio offers a variety of classes to cater to different fitness preferences. From high-energy cycling sessions to the mind-body connection of yoga and the sculpting power of sculpt and mat pilates, Activate House provides a comprehensive fitness experience. We continuously innovate our class offerings to ensure there’s something for everyone, regardless of fitness levels or goals.

What distinguishes Activate House is our commitment to community building. We go beyond being a workout destination; we’re a lifestyle hub. The studio is a space where members not only transform physically but also form meaningful connections with others on their wellness journeys. The vibrant atmosphere, combined with top-notch instructors, sets Activate House apart as a place where fitness meets inspiration.

I take immense pride in the positive impact Activate House has had on our community. Seeing our members not just achieving fitness goals but also forming friendships and embracing a holistic approach to health is incredibly rewarding. Our studio has become a place where individuals find support, motivation, and a sense of belonging.

I want potential clients and followers to know that Activate House is more than a fitness studio; it’s a lifestyle destination. We are dedicated to empowering individuals to lead healthier, happier lives. Whether you’re a fitness enthusiast or someone taking the first steps on your wellness journey, Activate House is here to support you. Join us for not just a workout but a transformative experience where you become part of a thriving community.

At Activate House, we believe that fitness is not just about breaking a sweat; it’s about unlocking your full potential. Join us, and let’s embark on a journey of well-being together!

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

As an entrepreneur and manager, I’ve found inspiration and valuable insights from various resources that have shaped my thinking and philosophy. Here are a few impactful ones:

Brene Brown’s TED Talk – “The Power of Vulnerability; Brown’s insights on vulnerability and leadership have guided my belief in creating an open and supportive environment within the Activate House community.

These resources have played a pivotal role in shaping my management style, fostering a culture of continuous improvement, and aligning Activate House with principles that prioritize purpose, innovation, and authenticity.

We’d love to hear the story of how you built up your social media audience?

Building a strong social media presence for Activate House has been a rewarding journey. Here’s the story of how we cultivated our audience and some advice for those embarking on a similar path:

Define Your Brand Voice: We started by clearly defining Activate House’s brand voice. Consistency in messaging, aesthetics, and tone across platforms helped create a recognizable brand identity.

Engagement and Community Building: Actively engaging with our audience by responding to comments, asking questions, and fostering a sense of community has been crucial. We encourage members to share their experiences and tag us, creating a shared narrative.

Content Strategy: We developed a content strategy that resonates with our audience. This includes a mix of workout clips, behind-the-scenes glimpses, member testimonials, and lifestyle content. Visuals play a key role in conveying the energetic and positive atmosphere of Activate House.

Collaborations and Partnerships: Collaborating with influencers, local businesses, and fitness enthusiasts has expanded our reach. These partnerships help cross-promote content and introduce Activate House to new audiences.

Advice for Building Social Media Presence:
Know Your Audience: Understand your target audience—what resonates with them, the platforms they prefer, and the type of content they engage with. Tailor your approach accordingly.

Quality Over Quantity: While consistency is important, prioritize quality content. Share content that adds value, whether it’s informative, entertaining, or inspirational. Visual appeal is crucial in capturing attention.

Collaborate and Network: Collaborate with others in your industry or related fields. This not only exposes your brand to new audiences but also adds variety to your content.

Remember, building a social media presence takes time, dedication, and a genuine connection with your audience. Stay true to your brand, be patient, and celebrate the milestones along the way.

Contact Info:

• Website: www.activate-house.com
• Instagram: activate.house

Image Credits
Carlos Frayre