Alright – so today we’ve got the honor of introducing you to Stephania Schirru. We think you’ll enjoy our conversation, we’ve shared it below.

Stephania, appreciate you joining us today. We’d love to hear about the best advice you’ve ever given to a client?

The best advice I’ve given a client was to double the pricing for a custom dress and charge a consultation fee that would be deducted from the final price if they moved forward with the custom design. The end result was 6x of revenue. My client had a particular high-end clientele in mind but kept getting clients who canceled appointments last minute or weren’t serious about investing a premium price on a wedding dress. By doubling the price we didn’t only double the revenue per customer but also increased clientele because for some weird reason, customers associate quality and worth with price. So the price increase attracted a whole new market for the client. The consultation fee helped us weed out the not-so-serious inquiries and people who wasted our time and never had the intention of buying. At $5k minimum you attract a certain clientele who you will easily become a repeat customer for other events and special occasions. They felt as if they were part of an elite club and sent us family and friends. Now this client has a booming business with flagship stores across the country.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Stephania Schirru I run a Public Relations and Marketing Firm called Dynamically Branded which elevates clients to the next level through targeted press placement, brand development, corporate partnerships, and special events. We help amplify our clients’ stories, increase brand awareness, and help our clients scale. We have built great relationships with media outlets, influencers, various brands, and key decision-makers that benefit our clients on a global level. We serve clients in the fashion, sports, and mental health industry. We connect our clients’ stories, products, and services with their target market. I came with an extensive event management background and know how to produce an impactful event which has been instrumental in my clients’ successes.

Further, I come from an international background and speak 4 languages (English, German, French, and Italian) which has enabled me to place clients internationally and expand their businesses globally. My clients who are athletes love that I was a professional athlete myself and understand what they are going through and how their mind ticks, this makes it easier for me to represent them authentically. I’ve built many fashion brands from the ground up so whenever I come up with marketing and PR strategies I always have in mind how this or that is going to benefit the business from a revenue or ROI point of view. We really care about and listen to our clients, we go above and beyond for them. Some of our clients have been with us for 8+ years and we always find ways to reinvent, rebrand, expand, or re-launch their brands. We adapt to the times and trends but still keep some traditional elements intact. Most of our clients come through referrals and we never had to spend any money on advertising so far, which is a testament to the quality of work and results we provide.

What’s been the best source of new clients for you?

The best sources of new clients have been referrals and social media. The majority of our clients have come through referrals either from a client or someone we’ve worked with on a project. Social media has also been very beneficial especially when it comes to international clients. It made the outreach easier and I use social media more as a portfolio of my work people can check out. I still lack in posting daily but scheduling software has made it more feasible. My assistant is in charge of most of the social media marketing. Some clients have followed me for months or years before getting on board.

What’s a lesson you had to unlearn and what’s the backstory?

I can’t help everyone and not everyone is my client. I’m a very generous individual who possesses a genuine passion for my work, to the extent that I’ve willingly undertaken projects without monetary or very little compensation. However, drawing from personal experiences, I’ve come to understand that clients unwilling to pay the full retainer often undervalue the work and have unrealistic expectations. Some of these clients proved challenging and failed to respect my boundaries, leading to burnout and subsequent health issues. In the past, I accepted clients out of a desire to assist, even if I wasn’t passionate about the client, resulting in a lack of fulfillment. Now, I’ve established specific criteria for client selection, ensuring that those who do not meet these standards do not qualify for an onboarding.

Contact Info:

• Website: https://dynamicallybranded.com/
• Instagram: https://www.instagram.com/dynamicallybranded/
• Facebook: https://www.facebook.com/dynamicallybranded
• Linkedin: https://www.linkedin.com/in/stephania-schirru-68906a25/
• Other: https://elevatein60days.com/ Elevate in 60 Days is our Fashion Marketing Course for fashion designers who want to jumpstart their marketing to get to the next level. It has transformed fashion brands with little to no income into thriving and profitable fashion ventures.