We were lucky to catch up with Steffenie Jenkins recently and have shared our conversation below.

Steffenie, looking forward to hearing all of your stories today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

SteffsSimplicities is way different from the usual corporate stuff, and I’m super proud of that. When you buy one of my candles, you’re not just getting a product; you’re bringing a little bit of calm and warmth into your life. Think about it: a mass-produced candle from any store is just a thing, but my candles are made with love and care. You can feel the warmth and tranquility in both the scent and the atmosphere. So, my candles are totally different from the mass-produced ones.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Candle-making is my way of healing and finding peace. I’ve always loved candles because they make any space feel cozy and beautiful. When I was feeling anxious or struggling with my autoimmune condition, I looked for natural ways to calm down. One of the best things I did was meditate while looking at candles. It helped me focus on the present moment and feel better. Candles aren’t just pretty decorations; they can create a sense of stillness and warmth. They also have amazing scents that can bring back happy memories. I realized how much candles helped me overcome my anxiety, so I decided to share this experience with others. That’s how SteffsSimplicities came to be. I take great pride in making each candle, pouring all my love and care into every one. When you buy one of my candles, you’re not just getting a product; you’re getting a piece of my tranquility and warmth.

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

I sell on my website, SteffsSimplicities.com, and also on Etsy. I really love selling on my website that I made with Wix. It’s been a positive experience so far, and I’m learning a lot as I go. I also use Etsy, but my business there hasn’t been as successful as I’d like. I’m still trying, and I’m hoping it will improve on that platform.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

My reputation is built on quality, honesty, and a lot of hard work and love. Word of mouth is the best way to build a good reputation, and I’ve learned that the more people who love my candles and tell others, the better. I also try to run ads on Instagram and Facebook as much as I can.

Contact Info:

• Website: https://www.steffssimplicities.com
• Instagram: https://www.instagram.com/steffssimplicities/
• Facebook: https://www.facebook.com/SteffsSimplicities
• Other: https://www.etsy.com/shop/SteffsSimplicitiesTM?ref=profile_header