Alright – so today we’ve got the honor of introducing you to Stas Chirkov. We think you’ll enjoy our conversation, we’ve shared it below.

Stas, appreciate you joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

I’ve worked in the beauty industry for over a decade and learned that many skincare companies rely on research from their partner labs. In other words, the innovation and invention of new technologies stem from the labs rather than from a brand. While this helps skincare brands effectively bring robust products, I’ve decided early on that Blunt Skincare will create all formulas in-house, focusing on the most exciting technologies. I’ve built a lab where we do everything from formulating to testing the new prototypes.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m the chemist and founder of the cannabis skincare specialist brand Blunt. I’ve learned much throughout my career as a cosmetic chemist and applied all the knowledge while building Blunt Skincare. I set out to research the forbidden plant and create products that deliver results to the most pressing skin concerns like dry skin and sensitive or aging skin. I’m proud to be the only skincare brand currently offering different options for cannabis skincare utilizing various technologies and molecules derived from the cannabis plant.

Can you share a story from your journey that illustrates your resilience?

Running a cannabis-adjacent company comes with many hurdles — from figuring out a payment processing structure to finding retail partners that believe in the efficacy of the cannabis plant. I learned to be resilient and creative with solutions to problems: we’ve launched our free trial size program because we could not reach clients with simply targeted advertisements due to the cannabis. Since the program launched during the pandemic, it has taken off through word of mouth, becoming the most essential way to introduce our products to new customers.

Any advice for growing your clientele? What’s been most effective for you?

There is a lot of misinformation about what cannabis can do for the skin. It is mainly due to the misinformation. It was clear to me that it must be addressed through education about the different types of cannabis extracts available on the market. So, our most effective strategy was to be as transparent as possible about these differences, skin benefits, and the results. We launched with 3 different products, each addressing a specific skin concern, rather than presenting cannabis as a magical solve-it-all product. This strategy helped us educate consumers and help them choose the right product for their needs.

Contact Info:

• Website: bluntskincare.com
• Instagram: https://www.instagram.com/blunt.skincare/
• Facebook: https://www.facebook.com/blunt.skincare
• Twitter: https://twitter.com/Bluntskincare