We caught up with the brilliant and insightful Stacy Thomes a few weeks ago and have shared our conversation below.
Stacy, thanks for taking the time to share your stories with us today Alright, so one thing we think people don’t talk about nearly enough is investments – either time or money. What’s one of the best or worst investments you’ve made and what did you learned from the experience?
One of the best investments I ever made was offering my organizing services for free. When I made the decision to start my business in 2009, I had no finances to invest, but I did have some free time and a knack for what I felt was a valuable talent. At the time, Professional Organizers were few and far between, so the competition was not a threat. I believed that if I could organize some spaces for friends and family, I could document the process, gather some positive reviews on Yelp, and have my husband help me build a website. I put my ego aside and emailed about 20 local friends and family members. I offered free room/closet/kitchen/garage organizing services in exchange for before and after photos and testimonials. I had about six interested participants, and I arranged my schedule around my daily “mom duties” and went to work.
This was how I started my very first company, Strive to Organize. After two months of organizing some residential spaces, I filed for a DBA, built my website, and opened a Yelp account. It was that easy! I managed to do it all without spending hardly any money or even needing childcare. It also gave me the most important opportunity by allowing me to work doing something I felt that I could really enjoy without making a huge financial investment.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Drawing on over 14 years of expertise in Southern California’s home organization scene, I bring a blend of finesse and flair as a professional home organizer and stylist. Collaborating closely with each client, my mission is to craft custom systems that effortlessly tackle clutter, revitalize your space, and are easy to maintain.
From overcrowded closets to setting up new kitchen systems, I often find that regardless of the client challenge presented to me, I can easily identify the root cause of disorganization and work to create a customized system that will work best for each client. What I enjoy most about my job is working directly with my clients to help them identify the roadblocks they have encountered when it comes to their clutter. Together, we develop ways to address and break through these challenges to establish a different relationship with their belongings.
My business offers a concierge organizing service rather than a massive team of organizers. I take pride in my one-on-one approach and genuinely enjoy being hands-on in every project I undertake. By embracing intuitive strategies and knowing which products will work best for your new systems, I can help you achieve a functional home environment that promotes calm, serenity, and rest, as opposed to chaos, stress, and frustration. Sounds amazing and it can literally be life transforming!

Any stories or insights that might help us understand how you’ve built such a strong reputation?
“If you build a great experience, people will talk about it.” – Jeff Bezos
Fortunately, I have never had to pay for advertising, and I genuinely believe that word-of-mouth referrals lead to higher customer lifetime value. Referred customers tend to be more loyal and make repeat purchases.
When I started my business 14 years ago, I was still a full-time stay-at-home mom. Gaining clients slowly during the first few years allowed me to acquire incredible hands-on experience and establish a solid customer base, many of whom I still have today. I live and work in a small area of the Valley, and people talk! By choosing to keep my business small, I can maintain my reputation for working closely with my clients. I don’t send a team of other organizers to do the work. I consistently provide the concierge service that my clients have sought me out for, so when you hire Stacy Thomes Organizing, you are always getting me!
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I am fairly active on Instagram, and I hope that my presence inspires my followers to think differently about their possessions. I post quotes and projects that inspire me and align with my brand, emphasizing the importance of respecting ourselves and our environments. I also recently implemented a trimonthly newsletter full of tips and tricks, specials and sometimes giveaways for my subscribers. Authentic and consistent connection through Instagram and emails inspires current and potential clients to stay loyal to my brand and to keep me on their calendar for regular maintenance sessions. Subscribe to my newsletter today so we can stay in touch! I am always here to help.
Contact Info:
- Website: www.stacythomesorganizing.com
- Instagram: https://www.instagram.com/stacythomesorganizing/
- Facebook: https://www.facebook.com/stacythomesorganizing
- Linkedin: https://www.linkedin.com/in/stacy-thomes-asp%C2%AE%EF%B8%8F-663b4424/
- Youtube: https://www.youtube.com/channel/UCDc9t3WBLJfrEtRK-CZqVqw
- Yelp: https://www.yelp.com/biz/stacy-thomes-organizing-woodland-hills-3
Image Credits
All photos of me by @elenapolansky All others by me

