Alright – so today we’ve got the honor of introducing you to Stacy Armand Patterson . We think you’ll enjoy our conversation, we’ve shared it below.
Stacy Armand , looking forward to hearing all of your stories today. It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.
Taking a risk into entrepreneurship.
The decision to venture into entrepreneurship was not without its trepidations—stepping away from the security of a stable job in social work, facing the unknown with each passing day. Yet, amidst the uncertainty, there lay a glimmer of promise. Taking that leap of faith demanded that I confront my fears head-on, shattering the confines of my comfort zone and embracing the boundless potential that lay beyond. It required a deep-seated belief in myself and my abilities, a conviction that whispered, “You are on the right path.” And indeed, with each hurdle overcome and each obstacle conquered, the rewards of risk revealed themselves in magnificent ways. It wasn’t merely about financial gain or professional accolades, I come from a strict household with 2 traditional Haitian Parents. Going into entrepreneurship was rather the profound sense of fulfillment that comes from pursuing one’s passions with unwavering determination. I truly believe that my parents would come around eventually proud of the path I paved for myself.
Through risk, I discovered the true essence of freedom—the freedom to chart my own course, to mold my destiny according to the contours of my dreams. It taught me resilience in the face of adversity, instilling within me a steadfast resolve to persevere, no matter the odds.But perhaps the greatest lesson of all is this: in embracing risk, we open ourselves up to a world of infinite possibilities. We grant ourselves permission to dream boldly, to chase after the desires of our hearts with unwavering fervor. So, to those who hesitate at the precipice of risk, I offer this takeaway: Fear may linger in the shadows, but courage resides within. And remember, it is not the absence of fear that defines us, but rather the courage to take that leap of faith. Take the first step!
Stacy Armand , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Stacy Armand Events is a New York based Luxury Wedding and Event Design Company. In addition, we style fashion shoots and editorials for Fashion Photographers, Brands and Small businesses.
My journey with Stacy Armand Events is a testament to the transformative power of passion, creativity, and unwavering determination. From the very beginning, I was captivated by the allure of beautifully designed spaces, thanks to my mother’s innate talent for interior design. Her ability to curate rooms with novel pieces of furniture and décor ignited a spark within me—a deep appreciation for the art of aesthetics.Fashion soon became my muse, with runway shows, costume designs, and glossy magazines shaping my artistic sensibilities. I found myself immersed in the magic of musicians and performances, drawing inspiration from icons like Michael Jackson and Madonna. Their creativity fueled my own, propelling me toward a career where I could bring visions to life. .After earning a degree in psychology in 2006, I leaped headfirst into the world of fashion, beginning with visual merchandising at renowned establishments like H&M and Express. From there, I ventured into television and film production, working on commercials for iconic brands like Aquafresh and Toyota. With each project, I honed my craft, styling celebrity clients, shooting fashion editorials, and producing full-scale fashion shows.
But it wasn’t until 2015 that I discovered another true calling—event design. I was newly married and had given birth to my first child. Driven by a passion for detail and a love for creating exquisite experiences, I founded Stacy Armand Events, a luxury wedding and event design company based in New York City. From intimate gatherings to grand celebrations, I pour my heart and soul into every event, weaving together the unique stories of each client into unforgettable moments of magic.For me, each event is more than just a gathering—it’s a love story waiting to be told. Guided by the belief that the story is the foundation of every creation, I strive to craft experiences that speak volumes without uttering a word. With boundless enthusiasm and an unwavering commitment to excellence, I continue to push the boundaries of creativity, transforming dreams into reality, one event at a time.
What do you find most rewarding about being a creative?
For me, the most rewarding aspect of being an artist and creative soul is the profound joy of crafting unforgettable experiences that resonate deeply with people’s hearts. Whether it’s designing a lavish event or orchestrating an intimate celebration, or on set producing and styling a client. I am driven by a passion for weaving intricate narratives that reflect the essence of my clients’ stories. Each detail meticulously chosen, every moment thoughtfully crafted, serves as a brushstroke on the canvas of their cherished memories. Through my work, I endeavor to capture the essence of love, joy, and the beauty of life itself, allowing my creations to speak volumes without the need for words. It’s in these moments of connection and shared emotion that I find true fulfillment as an artist, knowing that I’ve touched lives and left a lasting imprint of beauty and inspiration.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
One of the most valuable lessons I’ve had to unlearn on my creative journey was the notion that I had to fit into a predefined box or choose just one path. For a while, I struggled with the idea of being a jack of all trades, fearing that I was spreading myself too thin or not conforming to industry standards. But through a series of mistakes and pivotal moments, I realized that true fulfillment comes from embracing all facets of who I am and listening to my intuition. Instead of conforming, I chose to pave my own path, guided by my instincts and values.Despite the naysayers who doubted my ability to pursue both fashion styling and wedding planning, I refused to compromise on my passions. I blended the two worlds seamlessly, creating a signature style that speaks to my modern, fashion-forward approach to event design. Now, not only am I sought out for my unique perspective on weddings, but industry leaders also seek my expertise to style their brand shoots. In letting go of the limiting belief that I had to choose one path, I discovered the power of authenticity and the beauty of embracing my multifaceted talents. This journey taught me to trust in my abilities, follow my intuition, and forge my own set of rules rooted in who I am. And in doing so, I’ve found unparalleled fulfillment and success in pursuing my passions without compromise.
Contact Info:
- Website: Www.stacyarmand.com
- Instagram: Instagram.com/ stacyarmand | wedding page Instagram.com/stacyarmandevents
- Facebook: Facebook.com/ stacyarmand | business page Facebook.com/stacyarmandevents
Image Credits
Petronella Photography Kesha Lambert Joshua Dwain Mike Butler Danni Davinchi