We were lucky to catch up with Stacey Millhorn recently and have shared our conversation below.

Stacey, appreciate you joining us today. How did you come up with the idea for your business?

For years, I have suffered from chronic pain and I was given medication after medication to treat it. I found Pure Sweat + Float Studio in Nashville that offers full-spectrum infrared saunas by Sunlighten, while we were living in TN. These saunas are unique because they have three wavelengths (far, mid and near) of light versus other infrared saunas that only offer the far wavelength. The mid wavelength targets our muscles and joints to reduce local inflammation as well as systemic inflammation. For me, I was able to stop taking medications prescribed for my pain and found using the sauna 2 to 3 times a week kept my pain under control. Additionally, my overall mood and sleep improved with consistent sauna use. When we moved to Utah, I could not find anything like Pure Sweat. So, I decided to become a franchisee with the company in Park City, South Jordan and a third location coming 2024! Currently, there are approximately 13 studios Nationwide with more on the horizon.

Stacey, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I was in the pharmaceutical industry shy of 30 years, but I have always been interest in alternative heath modalities and Eastern medicine like acupuncture, Reiki, craniosacral therapy and more. As I tried to find alternatives to pain and sleep medications, I came across full-spectrum infrared sauna and the multitude of benefits it offers both mentally and physically. I was introduced to floating by Pure Sweat and at first I was a bit hesitant to lay in water doing nothing. However, after my first float experience I was shocked by how well I slept and the calming effects that lasted for several days. After being a client while living in Nashville, the opportunity presented itself to become a franchisee with Pure Sweat + Float Studio in Utah and I jumped on it, In Park City and South Jordan we offer full-spectrum infrared saunas and a float suite. All of our services are private and if desired accommodate two people. Because our float is a suite and not a pod, we have a lot of date nights and wellness day dates taking place at both studios.

Where do you think you get most of your clients from?

I have a passion for connecting people. Almost a year before opening our Park City location, I started to introduce myself to local wellness businesses and likeminded individuals in our community. My goal was to support other local businesses that would potentially collaborate with us once we opened our studio. As the date drew closer to open, we hired a local marketing company that targets the local audience and serves ad on social media. Additionally, we had Olympic Athletes and other sports minded individuals that contacted us about utilizing the studio for recovery from past injuries, like concussion and wear and tear from competing professionally. We partnered with them as ambassadors for the studio to reach their audience whom have similar interests and continue to collaborate with them. Lastly, I find the grassroots of being in the community talking with people about the studio and what we offer is the best source for new clients. It’s hard to conceal my passion for how both infrared sauna and float have improved my life.

Any advice for growing your clientele? What’s been most effective for you?

We are still a new business in both Park City and South Jordan, so growing our clientele is paramount to our success. My team and I try to identify local businesses through community outreach that would be good partners for our clients. We host pop ups in our studio with local wellness businesses and we are invited to pop up in local businesses as well. Word of mouth is essential! We strive to offer a 5 star experience for each client regardless if it is the first or fiftieth visit to our studio. Our studio has a spa like environment and when you enter the door, our goal is to take care of you and all of the details. We have everything you need for a sauna and float session: earplugs, towels, a vanity bar with numerous products and hair tools to use post session. When you arrive, we want it to be a relaxing experience from start to finish. If we are successful, clients share the studio with friends and family.

Contact Info:

• Website: www.puresweatstudios.com/park-city-utah; www.puresweatstudios.com/south-jordan-utah
• Instagram: @puresweatparkcity @puresweatsouthjordan
• Facebook: pure sweat + float studio, park city; pure sweat + float studio, south jordan

Image Credits
Gabriella Santos