We were lucky to catch up with SprinkleSumSalt Podcast recently and have shared our conversation below.

SprinkleSumSalt, looking forward to hearing all of your stories today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

SprinkleSumSalt started as a conversation over a blunt. Then it became an avenue to express feelings. Then it became an outlet for creativity, passion. and promoting the family’s other endeavors.

The actual start was the purchase of a podcast kit from Nebraska Furniture Mart on a whim by the wife. The kit came with a microphone and a headset. We had recording software from operating a home studio so that aspect was already covered. From there it was down to who was going to be the voices and how often would we get together. And of course, who would be host of the show!

From there, we just scheduled time to record and stayed persistent with the energy to get things rolling. Within 6 months, we had rounded out the panel, found a “Host” (Shout to Thrax!), and had produced 4 solid episodes. Once those episodes were completed, it became obvious we had something. And then IG was born. The Youtube was created. And then, we realized we HAVE A BUSINESS.. and decided to LLC the whole thing!

That was the catalyst to get us truly into gear and off the porch. From that point on it was all about learning how to structure a podcast, how to organize and moderate discussions, and how to properly market and create commercial work for businesses. The trick has been adding polish without losing our rawness. We like the tarnish!!!

SprinkleSumSalt, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

SprinkleSumSalt Podcast is the Premier Podcast of the Midwest. We have beyond the average conversations with the everyday person in mind. We bring flavor and passion to the creative aspects of the Midwest (aka The KardiaC).

When it comes to Creatives, our aim is to provide a spotlight on the talent and energy emerging from the Midwest with a focus on Kansas City while also creating a lane for Businesses who prefer to “color outside the lines”. We aim to promote, consult, and establish a community that is focused on sustained progress over profitable growth.

We are most proud of simply being as Raw as Cones and as Fresh as that New Car Smell!!

How’d you build such a strong reputation within your market?

Being authentic and open to negotiate. We don’t always have what we want right away but if we stick to who we are, what we need will always be available. We believe that energy has helped us establish and keep our reputation as The People’s Podcast!!

Can you tell us about what’s worked well for you in terms of growing your clientele?

Talk. Then Listen. Engage. Then Act.

Reach out for new clients and contacts but the best growth actually comes from establish clients. Reaching back out and continuing the journey that has been established. Keeping current clientele engaged and up to date on current endeavors can turn them into constant cheerleaders.

Contact Info:

• Instagram: https://www.instagram.com/sprinklesumsalt.podcast/
• Facebook: https://www.facebook.com/profile.php?id=100084997715894
• Youtube: https://www.youtube.com/@sprinklesumsalt
• Other: SprinkleSumSalt Podcast Merch: https://sprinklesumsalt-podcast.creator-spring.com/