Alright – so today we’ve got the honor of introducing you to Spirit Corley. We think you’ll enjoy our conversation, we’ve shared it below.

Spirit, thanks for taking the time to share your stories with us today Can you recount a story of an unexpected problem you’ve faced along the way?

I move by day in Workforce Development Program Initiatives, but I’ve always been creative. Ironically, it was a life-altering auto-immune diagnosis and its challenge and related health issues that drastically changed the trajectory of my life and my innovative career pathway. I didn’t know it at the time, but my illness was a blessing in disguise and an opportunity to dive deeper into what I’m here for as a maker and creative. Gem Scents Aromatics LLC was a manifestation of my life’s purpose, gift of scent, and passion for creating natural products.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?

All my aromas have a story and a particular scent (REJOICE) I created in 2019 after finding my birth mom through a decades-long search journey. I reveled in that feeling of joy, bliss, and discovery. The pandemic and a total upheaval of what I had begun establishing seemed to be crushed by the unforeseen events from that catastrophic time. It impacted all of us to some degree. At the beginning of the pandemic, I lost my father and experienced elevated health flare-ups while figuring out how to stay afloat. It was a lot! I began to pivot my brand more to reflect my life by honoring the self-care journey and producing more products and wellness boxes that spoke to individuals.

Interestingly enough, I began working with some incredible women’s organizations that sent my GSA Wellness and Self-care boxes to staff working from home to remind them of wellness and self-care during such unusual times. As a self-care enthusiast, that niche helped to expand the concept. My lifestyle reflects what I love about my brand; I continue to forge forward after a recent back injury. I’m unshakable even amidst life’s challenges because I know someone else has it much worse than me. I have an attitude of gratitude, and I’m grateful to create still and do what I love.

My primary customer base appreciates the simplicity and individuality of my product line. Still, my aromas are created based on the premise of our most powerful senses, and I use that as a theme throughout most of my collection. I’m proud of my ability to be true to my brand and still be passionate and intentional when continuing the creative process and connecting more authentically with others, online or through social media.

How did you build your audience on social media?

During the pandemic, I became more consistent on social media. It was small, but I had fun learning, expanding, and growing. I know the power of storytelling and REELS. I’m monetized on Facebook MetVerse, and I have a fantastic time, so it’s a fun ROI!

Can you share a story from your journey that illustrates your resilience?

I mentioned my health journey and moving through the pandemic with grace and grit. It’s not easy, but it’s worth the process and journey. It’s interesting how things can unfold. You have to remain open and available. I’ve learned that you cannot be what you cannot see, so I’m envisioning the next unfoldment of my business; the best is yet to come!

Contact Info:

• Website: www.gemscents.com
• Instagram: www.instagram.com/gemscents.aromatics
• Facebook: https://www.facebook.com/gemscentsaromaticsllc