We caught up with the brilliant and insightful Sophie Bee a few weeks ago and have shared our conversation below.
Alright, Sophie thanks for taking the time to share your stories and insights with us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
Our mission is to make high-ticket coaching accessible for low-ticket prices with no upsells. … Which goes against the traditional low to high ticket ascension model you most often see in the coaching industry.
When I teamed up with my business bestie Amanda Rose, we noticed a heartbreaking trend in the business coaching industry – that newer entrepreneurs, who didn’t yet have consistent cash or clients in their business were being met with two choices:
1. Piece together information that high-ticket coaches gate keep behind high-ticket pay walls.
2. Take huge financial risks with no guarantees.
Which left more than most feeling high, dry, burned & defeated.
So we wanted to change the game, instead of offering cookie cutter solutions or programs designed to coerce people into believing that if they didn’t re-mortgage their house or sell their kidneys that they wouldn’t succeed. …
We created a 3 month, 30k high-value program for a one-time payment of $75 with no upsell. … and turned a LOT of heads doing so. … And sold 234 spots in the first 7 weeks after we launched.
Our model works on high-volume and a support team to maintain the individual support within the program.
Sophie, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I got into coaching when I was going through a tough divorce. I started telling my story and found myself surrounded by 30 thousand other women who were going through something similar. Many of them started asking me to help them, but I didn’t know how at the time … I had been a stay at home Mum and no up-to-date credentials or relevant work experience. So I decided to take my coaching credentials and started coaching women through divorce … Which later turned to those same women asking how they could coach too … and if I would teach them how to tell their stories and market their businesses without getting in trouble with the legal system. So I pivoted to marketing and the rest is history. I now work with entrepreneurs from all walks of life helping them to craft their messages into marketing material that grabs attention and attracts their most aligned clients.
What’s a lesson you had to unlearn and what’s the backstory?
I’ve had to unlearn that success is a destination without challenges.
When I first fell into entrepreneurship this time around, my life was a real mess. I was emotionally and financially at the bottom of a barrel and I was desperately grasping at every Instagram story of what success was supposed to look like. I wanted to believe that there was an easy way out and that challenges didn’t exist once you hit a certain level of success.
What I had to learn, was that success wasn’t the destination, but the experience of how fluidly we overcome challenges.
That the journey is what it’s all about and that the true skillset of an entrepreneur is creative problem solving. That overcoming challenges IS the job of an entrepreneur and the faster and more creatively you solve them, the more successful you become.
A skillset I came to learn I wasn’t just good at, but love to do.
Can you tell us the story behind how you met your business partner?
Amanda and I met online. I bought one of her programs and we later realized that we served similar audiences and had similar values and teaching styles. We decided to run a few workshops together which later turned into something so much greater.
We discovered that we lived close to each other in proximity – about 2 hours from each other, so decided to meet in person for lunch. We met at this tiny little Thai restaurant in the middle of nowhere (the kind you find in a horror movie) and both ordered cake stands full of Pad Thai – these things were HUGE.
Anyway, we got talking for hours about the industry we work in, the workshops, life, love, business and everything in between. I mentioned a unique program I’d recently joined and how the business model was so different from what we see in the business coaching industry. As we were about to leave, saying goodbyes in the parking lot, Amanda asked “Why don’t we try that model you mentioned in our industry?” … I agreed and 3 days later we launched a program, welcomed 234 new clients into it and are about to launch round 2.
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