We’re excited to introduce you to the always interesting and insightful Sonny Weathersby. We hope you’ll enjoy our conversation with Sonny below.
Alright, Sonny thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?
Everybody needs a coach. I didn’t get the opportunity to have one until later in my life, but I learned so much from him. I learned how to listen. I learned how to take orders, and I learned how to follow instructions from someone who had my best interest at heart – lessons that this generation needs. Kids need someone who will hold them accountable, be that person who sees the bigger picture, and provide reinforcement towards the ultimate goal.
In my boxing club, we work not only on the fundamentals of boxing, but also the fundamentals of life. It takes a village to raise a child, and my mission is to be an intricate part of that village as a boxing coach.
Sonny, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I have been in the health and wellness industry for over 30 years (including amateur and professional athletics, a certified fitness nutritionist, and a health and wellness coach). Boxing has always been my passion, and I enjoy teaching the sport to anyone who is looking to learn. As a military veteran, the sport of boxing has taught me many life skills such as endurance, how to overcome adversity, perseverance, and persistence.
When I decided to start Tapped in Fit Boxing Club, one of my focuses was the youth in my community. Our youth are the future and teaching them the sport of boxing helps them to overcome social and emotional issues, while also building their confidence and teaching them discipline and skills that will continue to motivate them throughout their lives.
At Tapped In Fit Boxing Club we deliver exceptional, unique, and excellent service by providing a supportive, inclusive environment for any and all who look to maintain a healthy and fit lifestyle – mind, body, and soul. Our focus is to provide quality service and results. We aim to carve out a system that anyone who needs our services can go from concept to success despite where they are in the process.
My brand is more than boxing; it’s about being tapped in. Every client starts each session with mindful meditation and goal-setting. We prepare our minds for the day’s work, and then we get to it.
What’s worked well for you in terms of a source for new clients?
The best source of my new clients comes from social media. I post boxing videos, and parents contact me to train their kids. I post training workouts, and clients contact me to help them reach their fitness goals. I post about my life experiences, and people reach out for life coaching sessions (yes, I’m a certified life coach too). Social media has been the source.
How did you build your audience on social media?
There’s no long and drawn out answer to this one – just post! I built my audience on social media by posting content that’s real, relevant, and informative.
I would advise those starting out to find your niche, be the solution, and be yourself. Remember, it’s more to it than just having millions of followers. At the end of the day, it’s about converting those followers into supporters.
Contact Info:
- Website: tappedinfitboxingclub.com
- Instagram: @tappedinfitboxingclub