We were lucky to catch up with Sofia Stefou recently and have shared our conversation below.
Sofia , appreciate you joining us today. Can you talk to us about a risk you’ve taken – walk us through the story?
The most daring leap I’ve ever made was my relocation from Toronto to Los Angeles. At a glance, the two cultures may appear identical, yet delving deeper reveals distinctive mindsets, attitudes, and values that required adjustment. The catalyst for this shift was twofold: a revelation at a 2017 New Year’s Eve party that without significant change, my life would remain stagnant, something I was determined to prevent. This led me to chase a dream: attending a comedy improv class at Upright Citizen’s Brigade in LA.
Embarking on this class was merely the starting point of an extraordinary journey that transformed my life, my identity, and my future. An integral part of this transition was the inception of an entertainment company, VidaCher, based in LA. Simultaneously, I had the pleasure of reuniting with Canadian colleagues Morgan Davidoff and Kat Brandsgrove on our inaugural Christmas Rom-Com feature. This film is precisely what you’d anticipate, but with an additional layer of attention, quality, and humor that my team and I infuse into all our endeavors.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My journey in the entertainment industry took root while I was working as an extra in Bollywood films during a marketing internship in India, aligning with my degree. On a train ride from Goa to Delhi, I chanced upon Paulo Coelho’s “The Alchemist”, which introduced me to the concept of pursuing a dream relentlessly. This sparked a realization: I had always harbored the aspiration to act, so why not commence this adventure in Bollywood instead of awaiting my return to Canada? This epiphany marked the onset of a two-decade-long career in acting, production, and occasional writing, which still thrives today.
Alongside my partner, Joseph Benjamin, I helm VidaCher. We are committed to producing engaging, insightful, and high-caliber entertainment projects. Our unique selling proposition lies in our marketing-centric worldview, shaping our project selection and promotional strategies. Currently, our most cherished accomplishment is the ability to collaborate with exceptional individuals who share our dedication to excellence.
Can you share a story from your journey that illustrates your resilience?
This narrative is set in the present, as Vidacher navigates its transition into the entertainment industry. We’ve had conversations with industry heavyweights, encountered scams, but these experiences have served as lessons, fortifying our resolve to succeed. Now, we stand on the cusp of producing our debut film, with a plethora of more to follow.
I believe that our persistence, our ability to take each day as it comes, and our unwavering determination to stay on track are truly remarkable.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
One significant realization I’ve had is that not everyone values mutually beneficial collaborations. There’s a prevalence of individuals primarily concerned with personal gains, which contradicts my personal work ethic. Comedy improv provides an excellent analogy – when two performers sync effectively, listening and cooperating, they create a masterpiece far superior to anything they could have crafted individually. That’s the mindset I bring to each professional interaction. However, I’ve had to refine my discernment in distinguishing between those genuinely seeking collaboration and those who aren’t.
Contact Info:
- Website: Vidacher.com
- Instagram: Vidacherproductions
- Facebook: https://www.facebook.com/vidacheragency
Image Credits
First Picture is Sofia Stefou Second Picture is Morgan Davidoff Third picture woman is Kat Bransgrove