We caught up with the brilliant and insightful Sofia Arango a few weeks ago and have shared our conversation below.
Sofia, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
We wanted to bring an authentic Italian experience to all the Atlanta area and beyond, we found a company in Italy that could modify a Piaggio ApeCar and convert it into a pizza truck and we decided to take the risk!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
My name is Sofia Arango, I’m originally from Caracas, Venezuela. I have been working in the food industry since 2018 and have pursued many social media projects as well. In 2020 after the pandemic hit, my husband and I decided to start our company after we both lost our jobs. I have been taking care of the customer service, event management and organization and decor since then. I am currently studying business management and trying to learn every day more about how to improve my business
What’s a lesson you had to unlearn and what’s the backstory?
I needed the unlearn to do everything by myself. Since I was a kid, I was always used to taking care myself of school or university projects because no one would collaborate with me. Learning to trust other people and delegate some tasks so I can progress as a business owner have been life changing lessons for me.
What do you think helped you build your reputation within your market?
Our customer service and detail oriented attention have been key to catch and retain customers for us. We are fully aware of other competitors offering lower rates for their services, but every time a customer comes to us, they do voice how impressed they are with our fast reply and attentiveness and that they decide to book us because of that
Contact Info:
- Website: www.theatlantapizzatruck.com
- Instagram: www.Instagram.com/atlantapizzatruck
- Facebook: Atlanta Pizza Truck
- Linkedin: Atlanta Pizza Truck
- Youtube: Atlanta Pizza Truck
- Yelp: Atlanta Pizza Truck
- Other: TikTok : @atlantapizzatruck