We were lucky to catch up with Soco Reynoso recently and have shared our conversation below.

Soco, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

I learned from a good high school buddy that the best thing you can do as an entrepreneur is to fail fast. You have to embrace that you have embarked upon a life of risk-taking. You have to see business and your business(es) as a series of experiments. You have to try things enough times so that failure moves you less. You will learn how to carry yourself through failure; you get better each time and make it less and less about you and more about the game. It’s like what we therapists know as exposure therapy or systematic desensitization, where you move toward what you fear a bit more on each try until the fear is so small that it doesn’t prevent you from doing what you feel called to do. If you get a download or an idea and if it won’t let you shake it loose, you gotta move on it. And don’t wait til it’s all set up and perfectly planned either because that will keep you stunted. Take the next step, and keep taking the next step after that. And NEVER lose sight of the vision. It may morph or twist, but keep the end goal in mind.

Soco, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a psychotherapist by schooling & training and an entrepreneur by divine assignment & design. I see clients and sell all-natural devotional candles. I was born and raised in Southern California and studied psychology at Claremont McKenna College and social welfare at the University of California at Berkeley, so I am a California girl through and through.

My therapy practice allowed me to see that individuals are truly part of a collective experience. During my first two years of business, I noticed almost all my clients were having similar issues at the same time. This dove me deep into the study of astrology. I have found astrology to be incredibly helpful in learning myself, accepting myself, and loving myself. It led me to a multitude of other avenues of healing such as psychic work, reiki, crystals, Hoodoo, and many more.

The clients with whom I work are primarily Black and Brown women who are looking to find their authentic self, love themself, believe they are worthy of the life they desire, and help them work toward their dream or aligned life. I do this using astrology (if they are open) and through uncovering their mother wound. Many adult women were raised by the children who existed during the Civil Rights era in the USA. They were working hard to survive and had very little to give in terms of love, attention and nurturance. We missed a lot, but we have the opportunity to heal ourselves in life; that is my belief.

What I’m most proud of right now is my most recent business, Magnolia West. During the hardest patch of my life, I turned lemons into lemonade and to me, that is a life goal achieved. I now know what I’m made of and have arrived at a place where nothing scares me anymore. I understand now that I’m provided for and always have something to offer. I am proud that I kept my commitment to myself to see to it that pain within me is alchemized for good, and a promise to never stop believing that the visions/ideas I have are worth materializing and offering to the collective.

What’s a lesson you had to unlearn and what’s the backstory?

How did you put together the initial capital you needed to start?

I worked 70 hours/week for three months to save enough money to buy a house so that I felt comfortable enough taking financial risks. Then I kept at 60 hours/week for a year and a half to build a nest egg large enough that made me feel ok investing in my business. I kept straddling working for others and myself, slowly moving from working less for others and more for myself.

Contact Info:

• Website: www.socorey.com
• Instagram: @soco.rey.therapy
• Linkedin: https://www.linkedin.com/in/socorroreynoso/
• Other: www.magnoliawest.co

Image Credits
Will Utley, Matt Lopez