We’re excited to introduce you to the always interesting and insightful Skylar Bleu . We hope you’ll enjoy our conversation with Skylar Bleu below.

Skylar Bleu, thanks for joining us, excited to have you contributing your stories and insights. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

My social media is managed by my Mother. With her love and gift of discernment, I trust that she can make the best decisions for my brand and myself. She’s typically responsible for setting content strategy and driving engagement on my social platforms. She has a Bachelors degree in Communication, but possesses a natural ability for storytelling, has a keen eye for design, and an ability to analyze what does well with an audience and what doesn’t.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Skylar Bleu, a 3-year-old business owner, model and lifestyle influencer, from Florida. I’m well known in the kids influencer/fashion arena. Alongside my mom, we create lifestyle content for kids and families. I am the CEO of World of Skylar, which is the umbrella to various ventures that will unfold in the near future. I’m currently working on my fashion line, which I enjoy creating concepts, selecting fabrics and actually sewing on my own sewing machine. Some may say, but she’s only 3 years old! My family says that I am wise beyond my years and I can do whatever I put my mind to, regardless of my age. My parents want me to contribute as much as I can to personalize my line and show that even a 3 year old can be a fashion designer/seamstress. I love learning and my parents want me to learn as much as I can regarding every aspect of my business along the way. As long as it’s fun, I’m there!

My first influencer partnership took place four months after my first birthday in January of 2020, but modeling fashion and creating content instantly began on my social media platforms via my mother, once I was born. I have partnered with numerous brands over the past 2 years from January of 2020 to present, including PR/Travel partnerships. A few of my favorite PR/Travel partnerships are Margarittaville Hotel Nashville, Sugar Factory; Planet Hollywood; Van Gogh The Immersive Experience; Pacific Park/Santa Monica Pier; Guy Fieri’s Chicken Guy!; Knott’s Berry Farm; Legoland Florida Theme Park & Water Park; Peppa Pig Theme Park and basically all of my PR/Travel partnerships!

My content provides my audience with fashion and products they are sure to find useful, as well as adventures that are sure to provide them with memorable experiences with their loved ones. It’s taken from the point of view of a child with the tag along of her family that relays not only to youth, but an array of ages. I hope to bring smiles and new adventures to the faces behind the screen that invest a portion of their time to follow my socials, view my content and continue to support my journey.

What’s been the most effective strategy for growing your clientele?

The most effective strategy in growing my clientele of brand partnerships is remaining authentic and consistent with my content, while also growing a community who trusts and loves it. As my clientele sees more people continuing to discover and connect with my content, as well as it having the ability to provide impact, this in turn, allows brands to view my credibility as an influencer, ultimately seeing me as a great fit for their marketing campaigns.

How’d you build such a strong reputation within your market?

I think being authentic in my engagement with my audience and my recommendations, while providing a valued opinion, helped me build my reputation within my market. They trust me to help them find whatever it is that they’re seeking. The more I have in common with my audience in their day-to-day lives, where our tastes and values align, the more likely they are to follow my advice on where to travel, which restaurants to dine, style inspiration, which toys are educational/fun and more.

Influence is built through trust and authentic engagement, which isn’t so easy to build over social media as it is in person, merely revealing why the influencer market has proven to be more than a just a simple exchange activity.

Contact Info:

• Website: https://www.instagram.com/worldofskylar/
• Instagram: https://www.instagram.com/worldofskylar/
• Facebook: https://m.facebook.com/worldofskylar
• Youtube: https://m.youtube.com/channel/UCCwDH-m7tti1HTjg8V0Pvyg/featured
• Other: TikTok: https://www.tiktok.com/t/ZTdvSQ2hM/

Image Credits
World of Skylar, LLC