We recently connected with SJ Apollo and have shared our conversation below.

Hi SJ, thanks for joining us today. Let’s start with the story of your mission. What should we know?

The mission is providing quality content and products for the people that enjoy the COF Lifestyle. Rather it be just a live stream talking to the viewers, giving perspectives, and guidance or just having a dope time gaming with the community, releasing music and Cooking streams for a healthier living for the everyday person.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is SJ Apollo! My brand is COF Music. Gaming. Creative. I got into it by combining all my passions throughout life that I enjoy.

With music! I always had a love and passion for it because during times of uncertainty and tribulations, music was always a constant in my life.That goes from listening to music to creating it myself, I grew up with it being my form of therapy.

With gaming! Younguins from my generation can agree! We really had the golden era of gaming. Though gaming has elevated technology wise, especially with online becoming a major factor, those
Sega Genesis/ Super Nintendo days is what gave me that passion. The days you and your siblings or j you and the homies go over each other houses and play Streets of Rage or Sonic 2 to even sports games like madden 1996.
Magic times! I try to incorporate that feeling in the COF community with my gaming streams as we all sit, laugh, talk and play..
Only difference is now it’s with people all over the world.

Creative! That’s the real aspect that takes the COF from digital to Life!
COF Music. Gaming. Creative has multiple lifestyle Docu-Stream Series.

COF presents Studio Vibes
Where the viewers see me live in the studio recording music for my upcoming projects or music for my channel as we are live.

Cooking With the COF
Where the people get to see their favorite Astronaut (me) in the kitchen cooking the best Vegetarian dishes. One thing they say about musicians and gamers? We don’t always have the best diets, there’s also a lot of good people out there that don’t know the basic fundamentals of cooking a good meal. These episodes help by making it cool to get back in the kitchen and chef up with love and health.

COF Fitness!
Where the COF community sees me working out live, rather it be treadmill and weights to me Jogging around the arch while they ask questions on live stream.

COF Shows on the go!
Pre recorded and Live Docu-Stream footage of me on stage performing some of the COF’s favorite songs we live to. Game to and fly to!

And finally
COF Vibe Vision
Is episodic pre recorded music videos, shot and edited by me. It’s the COF official visuals of the songs recorded on studio vibes, giving the viewer the complete inside on what happens from recording a song to shooting a video for the song then premiering the finished product on the COF.

What I’m proud of about my brand is how it’s been a part of peoples lives. t’s not just my brand, it’s the communities! People have grew up with the COF, and it’s all an extension of me and things I love throughout life. There’s more growing to do!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Being 100% authentically me. That helped alot because there’s no expectations on what I should be, or who somebody wants me to be. That makes the people respect your brand even more, because they know what’s expected from you and your not trying to be something that’s not true to you or your business.

Can you tell us about what’s worked well for you in terms of growing your clientele?

I feel everyone has a different strategy that may work for them. For me? Staying true to the grass root on what started it all for me.. Music and gaming! Having music distributed worldwide and doing shows always gets you up close in personal with the audience.
Once the consumer finds out your energy, they look you up via social media where you display more of your energy. The great thing about this is, They MAY fall down the hole! Lol. Meaning your energy grabbed them and they are binge watching all of your material and fallowing your socials which can convert to potential support or sales.
Also… it’s a chance it won’t! That’s another great thing about being authentically YOU! If someone doesn’t think your business or content aren’t their cup of tea, it’s ok, Though we want are products and content to be for everyone, that’s just a unrealistic view because everyone is different. I focus on those life long viewers, supporters and potential supporters.

Contact Info:

• Instagram: https://www.instagram.com/sjapollo?igsh=aTlsZTZtendlNjJj&utm_source=qr
• Facebook: www.facebook.com/SJApollo
• Twitter: www.Twitter.com/SJApollo
• Youtube: https://youtube.com/@SJApolloSTL?si=pvEmN35MTpaNzBOY
• Other: Spotify: SJ Apollo Apple Music :SJ Apollo twitch.tv/SJApollo Twitter @ChannelOfFly Instagram @ChannelOfFly YouTube: Channel Of Flyness

Image Credits
@Treltheentrepreneur (Kre8place)