We’re excited to introduce you to the always interesting and insightful Sira Garib. We hope you’ll enjoy our conversation with Sira below.

Sira, looking forward to hearing all of your stories today. Can you talk to us about serving the underserved.

There are many people and children today with high food allergies to dairy, eggs, nuts. gluten, soy, etc. Unfortunately these people are underserved by mainstream bakeries. That’s where Pure Vegan Cakes come to their rescue. We make delicious custom cakes for every occasion.
We go the extra mile and take on the most complex dietary restriction to create a cake that our customer can eat and enjoy. Everyone deserves cake they CAN eat.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Oh my God! Where do I start? What started out as a simple cake decorating class has evolved into a flourishing business that is focused on celebrating life and bringing joy to families especially those with dietary restrictions. Hi! My name is Sira Garib and I am the owner of Pure Vegan Cakes located in West Palm Beach Florida. My husband and I who are both vegans noticed that the quality and options for vegan desserts were limited or did not meet our expectations. So, we set out on a mission – “Let’s make vegan (Dairy Free) desserts so delicious that everyone can enjoy”. After 8 grueling months of experimenting with different recipes and products we made to the finish line or so we thought. Shortly after we received cake requests for special dietary needs such as Soy Free, Gluten Free, Nut Free, and Sugar Free. We noticed that these customers were not being served by the local mainstream bakeries. This broke our hearts because it opened our eyes to see how isolated customers with special dietary restrictions may feel specifically when they are celebrating something as special such as a birthday, anniversary, wedding etc. We took on the challenge and according to our customer reviews we totally crushed it! Desserts that everyone can enjoy regardless of dietary restrictions.

Our mission is to provide delicious plant-based cakes and desserts to everyone with a dietary restriction. We specialize in custom cakes, cookies, and cupcakes. Presently, we are also the only South Florida vegan bakery that has mini vegan cannoli’s, Italian rainbow cookies, and (PYO) paint your own cookie(s). I truly love veganizing any and all pastries. Almost half of our customer base are non vegans. They simply enjoy our cakes because it is flavorful and has the right balance of sweetness. We pride ourselves on the seamless quality of our vegan cakes. You truly cannot taste the difference between vegan and non-vegan. We have customers that drive as far as Vero Beach or South Miami for our cakes and desserts! Hopefully you will choose us to be your bakery for all of your dessert needs going forward.

Any insights you can share with us about how you built up your social media presence?

I build my social media pages first with Facebook. I would post on my personal page and share by business page, asking family and friends to like and share. I would post consistently and share personal family photos and my daughter. Very quickly everyone fell in love with posts especially about my daughter, so I would incorporate some family posts in betweeen my cakes because this is a personal journey and its wonderful to have our customers and followers enjoy this journey with us. When I opened my instagram account I asked everyone on facebook to follow us on Instagram.

Advice for anyone starting out would be to post consistently 1-2 posts a day. Also to interact and engage with your followers.

We’d love to hear about how you keep in touch with clients.

I treat each one of my returning loyal customers as my own friend and family. Social media is not just about posting your pictures or videos. Social media is to be SOCIAL….that means connect with one another, enjoy their posts and life’s moments. My loyal customers know how much their support means to me because I never fail to let them know every time they purchase. If I have not heard from a customer in a while, I send a text or quick DM to say hello and just to check in.
Is this the same that you would do for a friend or a relative that you’ve have not heard from in sometime.

Contact Info:

• Website: www.purevegancakesfl.com
• Instagram: purevegancakes
• Facebook: purevegancakes
• Linkedin: purevegancakes
• Youtube: purevegancakes

Image Credits
The portrait photos are taken by Jill Kohlbecker. The cake photos are taken by Roshan Garib