We’re excited to introduce you to the always interesting and insightful Siobphan Mcgann. We hope you’ll enjoy our conversation with Siobphan below.

Siobphan , thanks for joining us, excited to have you contributing your stories and insights. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

I’ve been a massage therapist since 2012. I worked at a popular massage company for about 8 years from 2012 to 2020. Throughout that time I definitely had thoughts of branching out & starting my own massage business. Finally, in 2015 I found a beauty salon that let me use an extra room they had to take my own clients while still working for the massage company. That was great but it wasn’t enough for me. Soon after, I found a suite that my best friend & I shared for a little over a year. Then we decided to let that space go in hopes for a better one. Not having a suite gave me time to go back to the drawing board & really figure out what I wanted & how I wanted to do it. I decided I wasn’t going to keep paying for suites that I didn’t really want regardless if it was due to location or aesthetics. I just wanted every aspect to make sense to me. The next few years I remained working at the massage company. I did take clients here & there but I was mobile so I traveled to them. Then in 2020 Covid hit & changed everything. The world stopped for everyone, entrepreneurs included. This was such an odd & scary time. People didn’t know what to do. By October of 2020, I decided to take a leap of faith & move to Charlotte to pursue full entrepreneurship. I got to Charlotte & immediately starting looking for suites. While searching, I started to accept clients as a mobile therapist. I also started to offer body contouring & postop care after taking a few classes. Finally in May, I found a suite in my price range, applied & within 30 minutes was approved. By June of 2021, I had my own suite & business was booming!! It all happened so fast. I was just grateful that the chance I took was worth it!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am the owner & operator of Massage Matters LLC. I’ve been a massage therapist since 2012 & I love it! I originally got into this field because I wanted to help people feel better. I felt like massage therapy could do that not, just physically but mentally & emotionally too. In the beginning of my career, I focused on standard massage techniques such a Swedish, deep tissue, & even reflexology. I also incorporated a wholistic approach when working with clients. Over the years, my niche developed into postop care. I’m so interested in the postop healing process & how it’s different for each of my clients. I absolutely love helping them through that journey. I still offer regular massage therapy services but the bulk of my business comes from postop clients. I think what sets me apart from others in the same field is my level of care & the time I invest in trying to make sure my clients have the best experience. I truly want what’s best for them & try to be as available as possible to ensure that. I’m most proud of my perseverance through tough times. Being an entrepreneur is not always easy & definitely has its ups & downs. But you have got to have faith & always try & move forward as hard as it may be. The main things I would love for potential clients to know is that I take my job so seriously & I truly care for them. I always want what’s best & operate from a place of integrity.

Where do you think you get most of your clients from?

I think the best source of new clients for me has been word of mouth referrals. It’s nothing like getting a call or booking from someone who says “oh such & such referred me to you. They said you did a great job & they look great as well!” It lets me know that I’m doing a good job & my clients trust me enough to refer me out.

How did you build your audience on social media?

In today’s world, social media presence is important for any business. Until recently, I was very inconsistent with my posting on social media. I would post consistently for a few weeks then not post anything for a month or more. I feel like I got in my head & would overthink it which caused me anxiety and make me not want to post anything. In August, I became apart of CSL Therapy organization. This organization was started to put legislation & regulations in place for the postop world to protect clients & providers. A requirement of my position in this organization was to make collaborative content with them & post it consistently on my social media page. So I had to put my big girl panties on & get to it! I now post at least one piece of content a week. I’ve definitely seen an improvement in engagement on my page. So the best advice that I can give to anyone starting to build their social media presence is to be consistent!!

Contact Info:

• Website: https://Massagematterssm.com
• Instagram: @massage.matters
• Facebook: Massage Matters
• Linkedin: Massage Matters LLC