We were lucky to catch up with Simran Saroya recently and have shared our conversation below.
Simran, looking forward to hearing all of your stories today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?
A trend that we see emerging in the bridal industry is softer glam, with an emphasis on smoked liner. I love this diffused look, it brings out the natural features of the client. I have had in past more full glam requests and now I see that it is changing! It’s an opportunity to embrace your natural beauty.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Simran Saroya! I am 27 years old. I started my journey right out of highschool. I was not able to attend post secondary right away so my interests swayed to makeup artistry. I took my first program at MC college, in 2015. Since then, I have practiced and perfected my craft – leading to my 6th year of simartistry. It started off as a small dream, a vision, and now it’s a whole business. We provide bridal, non bridal & pre bridal services for clients. Such as graduations, birthdays, weddings, and more! I would like to empathize that we are an inclusive brand catering to all skin types and people. If you have an event to go to and need a glam. We are here for you!
How did you build your audience on social media?
I started building my social media presence on instagram. Later, I linked it to Facebook & that helped my engagement rate. I’ve always focused on growing through social media, as this is where I get 90% of my clients. The rest would be client referrals. The advice I would give to someone starting off is : post post post!! The more people see your content, the more they’ll remember you when they need a MUA.
Any advice for growing your clientele? What’s been most effective for you?
Being authentic. Engaging with my clientele the way I would want to engage with an account. I share beauty tips and just every day lifestyle things!
Contact Info:
- Instagram: https://www.instagram.com/simartistry?igsh=dzVpcmFmMGhobjF5
- Facebook: https://m.facebook.com/simartistry