We were lucky to catch up with Simone Merritt recently and have shared our conversation below.
Alright, Simone thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?
The ultimate story behind my mission is to still give ladies the luxury of a braid shop in their own space. At the spark of the pandemic it was hard to find booths and suites to work being that it was a pandemic so I decided to travel to still make sure a women needs are meet starting with the CROWN on their head.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Simone I’m a 22 year old self taught knotless braider expert. I started this business not knowing which way to go as far as getting clientele and business and also perfecting my craft. I eventually dropped every service I had to offer just to perform and perfect my knotless braids to the modern day liking. Staying motivated and consistent played a major part throughout my journey as a braider and I’ve faced many obstacles being a travel braider but all in all . Consistently is key! I started braiding 6 years ago for fun not knowing 3 years later it would be my full time job. The Kokollection is not just a place for braids its also a place for healing & relaxation all in the comfort of your own home. I want my potential clients to know that I’ll always be here to dust your crown.
What’s a lesson you had to unlearn and what’s the backstory?
The lesson I had to learn in this business is STRANGERS WILL BE YOUR BIGGEST UPLIFT! Your feelings will always be hurt if your looking for a family/friend to support you. Stay consistent and build bonds with your stranger clients. Those are the ones you need the most.
We’d love to hear the story of how you built up your social media audience?
I built my audience by staying consistent with posting , using hashtags , making reels , answering polls! You have to stay active in the social media world especially with a business. I get the most bookings when Im constantly posting keeping my ladies in the loop.
Contact Info:
- Website: https://thekokollectionllc.square.site.
- Instagram: @thekokollection
- Facebook: @thekokollection