We’re excited to introduce you to the always interesting and insightful Silvana Johnson. We hope you’ll enjoy our conversation with Silvana below.

Alright, Silvana thanks for taking the time to share your stories and insights with us today. Did you always know you wanted to pursue a creative or artistic career? When did you first know?

The first time I knew I wanted to pursue a creative path professionally was back in Argentina. As a child I started designing my own cloth, I remember my first dress was a pink satin princess dress for a costume party.

When I received a full scholarship to study fashion design in the United States, it felt like a dream come true. During my 15-year career as a fashion designer, I had the opportunity to express my creativity in ways I never imagined. However, it wasn’t until I started making jewelry as a hobby that I discovered a new passion. I was drawn to natural gemstones, fresh and saltwater pearls, and seashells, I have always love the ocean and this felt so right.

One summer evening, while working on a necklace, I felt a sense of fulfillment and joy that I hadn’t experienced in a long time. That moment was pivotal. I realized that creating jewelry wasn’t just a hobby—it was my calling. I wanted to make women feel beautiful and like they were on an unforgettable vacation. With the support of my husband and a clear vision in mind, I decided to turn my passion into a profession, and that’s how Silvana Johnson Handmade Jewelry was born. This journey has been incredibly rewarding, and I’m excited to continue creating pieces that bring joy and beauty to others.

Silvana, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hello! My name is Silvana Johnson, and I am the founder of Silvana Johnson Jewelry. Originally from Argentina, I came to the United States on a full scholarship to study fashion design. I spent 15 wonderful years working as a fashion designer, during which I developed a keen eye for detail and a deep appreciation for craftsmanship.

My journey into jewelry making started as a hobby. I was drawn to the beauty of natural gemstones, fresh and saltwater pearls, and seashells. These materials reminded me of the beaches and coastal lifestyle that I love so much. As I began creating pieces, I discovered a new passion that soon grew into a business. Today, I handcraft each piece of jewelry with the same dedication and love that I had when I first started.

At Silvana Johnson Jewelry, I provide a range of exquisite jewelry pieces, including necklaces, earrings, bracelets, and more. Each piece is thoughtfully designed to make women feel beautiful and like they are on an unforgettable vacation. My designs are inspired by the beach and coastal lifestyle, and I use high-quality materials to ensure that every piece is as stunning as it is durable.

One of the problems I solve for my clients is the desire for unique, high-quality jewelry that stands out from mass-produced items. My customers appreciate the attention to detail and the personal touch that goes into each piece. They also value the fact that my jewelry is made from natural materials, which adds to its charm and authenticity.

What sets me apart from others in the industry is my background in fashion design, which gives me a unique perspective on jewelry creation. My experience allows me to blend traditional craftsmanship with modern design elements, resulting in pieces that are both timeless and contemporary. Additionally, my dedication to using natural gemstones and pearls ensures that each piece has a distinct, one-of-a-kind quality.

I am most proud of the joy and confidence my jewelry brings to my clients. Seeing someone light up when they wear one of my creations is incredibly rewarding. I am also proud of how my business has grown organically through word of mouth and social media.

For potential clients, followers, and fans, I want you to know that Silvana Johnson Jewelry is more than just a brand—it’s a labor of love. Each piece is crafted with care and designed to make you feel special. I am committed to providing exceptional quality and unique designs that you won’t find anywhere else. Thank you for supporting my journey and for allowing me to share my passion with you.

Is there a particular goal or mission driving your creative journey?

Absolutely, there is a profound drive and mission behind Silvana Johnson Handmade Jewelry. At the heart of my business is a deep desire to make women feel beautiful, confident, and unique. Each piece of jewelry I create is designed with the intention of enhancing the natural beauty of the wearer and making them feel special, like they are on an unforgettable vacation.

My mission extends beyond just creating beautiful jewelry. I am passionate about inspiring others to pursue their dreams, just as I did. My journey from a fashion designer to a jewelry maker was fueled by a love for creativity and a desire to express myself through my work. I want to encourage women to follow their passions and believe in their dreams, no matter how big or small they may seem.

In my own journey, I have faced challenges and uncertainties, but I have also experienced the immense joy and fulfillment that comes from doing what I love. I hope that through my story and my work, I can inspire others to take that leap of faith and pursue what truly makes them happy.

One of the most rewarding aspects of my business is hearing from clients who feel empowered and beautiful when they wear my jewelry. It is incredibly fulfilling to know that my creations can have such a positive impact on someone’s life. This drives me to continually innovate and create pieces that not only enhance beauty but also uplift and inspire.

In summary, the mission driving Silvana Johnson Handmade Jewelry is twofold: to make women feel beautiful and unique through my handcrafted pieces and to inspire others to pursue their dreams with passion and perseverance. I am dedicated to providing high-quality, one-of-a-kind jewelry that reflects the individuality of each wearer while sharing my journey to encourage and motivate others.

Any resources you can share with us that might be helpful to other creatives?

Absolutely, there are several resources that I wish I had known about earlier in my creative journey. These resources have been invaluable in helping me navigate the challenges of starting and growing my business.

**1. SCORE:**
SCORE, which stands for Service Corps of Retired Executives, is a nonprofit organization that offers free mentoring and education to small business owners. They provide one-on-one mentoring sessions, workshops, and online resources that cover various aspects of running a business, from marketing and finance to strategic planning. The guidance I received from experienced business professionals at SCORE has been instrumental in helping me make informed decisions and avoid common pitfalls.

**2. Women’s Economic Ventures (WEV):**
Women’s Economic Ventures is an organization that empowers women entrepreneurs through training, advisory services, and access to capital. Their programs are designed to help women start and grow their businesses. WEV offers business training courses, individual consulting, and networking opportunities, all of which have been incredibly helpful in building my business. Their support has not only provided me with practical skills but also boosted my confidence as a female entrepreneur.

**3. Economic Development Collaborative (EDC):**
The Economic Development Collaborative provides free and low-cost services to businesses in Ventura County, including access to capital, business consulting, and training programs. Their Small Business Development Center (SBDC) offers personalized consulting on various aspects of business management and growth. The EDC has helped me understand the local market better, connect with other business owners, and access resources that have been crucial for expanding my business.

These resources have played a significant role in my journey, providing me with the knowledge, support, and confidence to pursue my passion for jewelry making. I highly recommend other aspiring entrepreneurs take advantage of these resources early on to help them build a strong foundation for their businesses.

Contact Info:

• Website: https://www.etsy.com/shop/jewelrybysilvana
• Instagram: https://www.instagram.com/silvanahandmadejewelry
• Facebook: https://www.facebook.com/Silvanahandmadejewelry/
• Other: https://www.pinterest.com/silvanahandmadejewelry/