We were lucky to catch up with Sigourney Rosario recently and have shared our conversation below.
Sigourney, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Self-Love Stationery was born from a deep-seated passion to empower and uplift women and young girls through the power of words and affirmations. As someone who has always believed in the transformative power of self-love and self-care, I wanted to create a brand that not only provided beautiful stationery but also served as a daily reminder of one’s worth and potential.
Having written three books, I’ve poured my heart into helping others discover their true purpose and embrace their unique journey. Each product at Self-Love Stationery is designed with the intention to inspire and motivate, encouraging users to jot down their thoughts, dreams, and goals with confidence and clarity.
In addition to being an author and entrepreneur, I am also proud to serve as active duty military. This experience has further solidified my belief in the importance of self-discipline, resilience, and inner strength. My goal with Self-Love Stationery is to share these values and help others cultivate a strong sense of self-love and purpose in their lives.
At the core of Self-Love Stationery is a mission to make a positive impact, one affirmation at a time. Whether it’s through our thoughtfully designed notebooks, planners, or inspirational quotes, we aim to be a source of encouragement and empowerment for everyone who uses our products. Thank you for joining us on this journey of self-discovery and growth.

Sigourney, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m Sigourney Rosario, an author, entrepreneur, and proud active duty military service member. My journey into the world of self-love and empowerment began with a deep desire to uplift and inspire others. Through my personal experiences and professional endeavors, I’ve dedicated myself to creating spaces and products that promote self-worth, resilience, and inner strength. My path to founding Self-Love Stationery was paved with a passion for writing and a commitment to self-improvement. After penning three books focused on purpose, self-love, and coping with grief, I realized the power of words to transform lives. This realization led me to create a brand that merges my love for stationery with my mission to inspire and empower others daily.
At Self-Love Stationery, we offer a range of beautifully designed stationery items, including journals, planners, and inspirational quote cards. Each product is crafted to serve as a daily reminder of one’s potential and worth. Additionally, I provide author consulting services, guiding aspiring writers through the process of bringing their book dreams to life. Our products are designed to help individuals cultivate self-love, set and achieve their goals, and navigate life’s challenges with confidence. Through our author consulting services, we demystify the book writing and publishing process, helping clients overcome obstacles and achieve their dreams of becoming published authors.
What truly sets Self-Love Stationery apart is our heartfelt mission and personal touch. Each product is infused with positive affirmations and designed to inspire. As an active duty military member, I bring a unique perspective on discipline, resilience, and perseverance, which permeates everything we do. We are not just selling stationery; we are offering tools for transformation and empowerment.
I am immensely proud of the impact our products have had on our customers’ lives. Hearing stories of how our stationery has helped someone overcome self-doubt or stay motivated brings me immense joy. Additionally, the success of my three books and the positive feedback from my author consulting clients are achievements I hold dear.
Self-Love Stationery is more than just a brand; it’s a community dedicated to personal growth and empowerment. We believe in the power of words to change lives and are committed to providing high-quality, inspirational products that help our customers live their best lives. We invite you to join us on this journey of self-discovery, resilience, and empowerment. Together, we can achieve greatness.

Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?
Self-Love Stationery has developed multiple revenue streams to ensure sustainability and growth while expanding our reach and impact. We have partnered with various retail stores to stock our stationery products. This not only increases our brand visibility but also provides customers with the convenience of purchasing our products in physical locations. Our retail partners include both independent stores and larger chain stores that appreciate the unique and inspiring nature of our products.
I, Sigourney Rosario, frequently participate in speaking engagements where I share my journey, the mission behind Self-Love Stationery, and insights on self-love, purpose, and personal growth. These engagements often come with speaking fees and also serve as an excellent platform to promote our products and services. With my experience in writing and publishing three books, I offer consulting services to aspiring authors. These services guide clients through the entire process of writing, editing, designing, and publishing their books. Each consulting package is customized to meet the needs of the client, providing a significant revenue stream through personalized, high-value sessions.
Our online store is a primary channel for direct sales. Customers can browse and purchase a variety of our stationery products directly from our website. We offer exclusive online promotions and bundles to attract and retain customers, ensuring a steady stream of income. Participating in vendor events allows us to directly engage with our customers, showcase our products, and generate immediate sales. These events are crucial for building brand awareness and establishing personal connections with our audience. We participate in a variety of events, from local markets to larger expos, which also help in acquiring new customers. We also offer wholesale options for other businesses and retailers who wish to carry our products. This includes both brick-and-mortar stores and online retailers. By providing competitive pricing and attractive wholesale packages, we can expand our market reach and secure bulk orders, contributing significantly to our revenue.
Self-Love Stationery has diversified its income streams to include retail partnerships, speaking engagements, author consulting services, direct online sales, participation in vendor events, and wholesale orders. This multi-faceted approach not only ensures financial stability but also amplifies our brand presence and impact. By leveraging these various channels, we continue to inspire and empower more individuals every day. Each of these streams complements our core mission, creating a holistic business model that supports personal growth and self-love. We are committed to expanding these channels further to reach even more people with our message and products.

Can you share a story from your journey that illustrates your resilience?
One of the most defining moments of my life occurred when I was just seven years old. My mother, an extraordinary woman who worked as an engineer for NASA, passed away unexpectedly. Her death left a profound void in my life, one that seemed impossible to fill at such a young age. Losing her not only meant saying goodbye to a loving parent but also to a remarkable role model who had always encouraged me to pursue my dreams and face challenges head-on.
In the years that followed, I grappled with immense grief and a deep sense of loss. Navigating through the formative years of my life without her guidance and support was incredibly difficult. However, it was during this time that I discovered an inner strength and resilience that I didn’t know I possessed. My journey of healing was long and arduous, but it was also transformative. It taught me invaluable lessons about the human spirit’s capacity to endure and the importance of finding purpose and meaning even in the face of profound loss.
This personal journey is the heart and soul of my book, “Motherless.” In it, I delve into the process of healing and how my mother’s legacy continued to inspire and motivate me. Writing this book was both a cathartic and empowering experience, allowing me to share my story with others who may be experiencing similar pain. My mother’s legacy as a pioneering engineer for NASA and her unyielding spirit has been a constant source of motivation for me. Through my book and my work, I strive to honor her memory by helping others find their strength and resilience in the face of life’s greatest challenges.
Contact Info:
- Website: https://selflovestationery.com
- Instagram: https://www.instagram.com/selflovestationery_




