Alright – so today we’ve got the honor of introducing you to Signy Klein . We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Signy thanks for taking the time to share your stories and insights with us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?
I have been a men’s wardrobe stylist for over 11 years. I love helping my clients by creating a laser-focused wardrobe for their professional and social events. From finding clothes that flatter their body to reflecting their personal style and preferences.
I love seeing the confidence my clients exude when they step out in outfits I’ve thoughtfully put together. To further simplify their lives, I create virtual-style boards exclusively for my top clients. These personalized boards become their go-to resource, making packing for any business or personal trip a breeze! My clientele primarily consists of busy executives who lead demanding lives and barely have the time to contemplate their attire. Therefore, my aim is to make dressing up an effortless task for them. They understand the significance of looking and feeling their absolute best, and I’m passionate about making that a reality.
Building a strong relationship with each client is important to me. I want to fully understand their lifestyle so that I can provide smart and tailored suggestions for their wardrobe.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
For folks who may not have read about you before, can you please tell our readers about yourself,
Signy is a Detroit-based wardrobe stylist. She’s passionate about fashion and has a natural eye for putting together great outfits. From helping her friends with their fashion dilemmas, Signy has always loved expressing herself through clothes. First impressions are powerful. Signy believes that embracing your own unique style is key to shaping how others perceive you.
how you got into your industry / business / discipline / craft etc,
Signy followed her heart and turned her passion for creating stylish looks into a thriving full-time career. She left the corporate world to pursue her dreams as a wardrobe stylist in 2012, and hasn’t looked back since. She feels incredibly grateful for the chance to share her love for high-quality, timeless fashion with others. Her focus is on providing a personalized styling experience and making a positive impact on textile waste. She believes in offering quality, long-lasting pieces that fit perfectly.
what type of products/services/creative works you provide,
In partnership with the J.Hilburn brand, Signy offers an incredible selection of personalized men’s clothing. With 15 precise measurements, you can be sure that every piece you order will be a perfect fit. From the color of buttons to any customization request, the possibilities are endless. So whether it’s a dapper suit for a special occasion or perfectly fitting jeans, clients will receive top-notch service along with garments made just for them.
Clients love the convenience of their online J.Hilburn fit profile! It’s designed to make future orders a breeze, plus we offer complimentary adjustments for our custom pieces. Signy will personally review the 9 custom product categories and make sure you are ready; from Monday morning meetings to Sunday afternoon errands
what problems you solve for your clients and/or what you think sets you apart from others.
We understand the benefits of hiring an accountant, a caddy, or a lawyer for their expertise in their respective fields, a wardrobe stylist can offer the same level of skill and professionalism by enhancing your fashion choices.
Signy helps clients who:
1. Have difficulty finding the right fit,
2. Don’t have time to shop,
3. Hate shopping for clothes,
4. Are not confident in what they wear
5. Feel overwhelmed with all the options
What are you most proud of and what are the main things you want potential clients/followers/fans to know about you/your brand/your work/ etc
There are several reasons why someone might choose to work with a wardrobe stylist and J.Hilburn:
1. Customization: J.Hilburn provides the opportunity to create clothing tailored to an individual’s specific measurements and preferences, ensuring a perfect fit and unique style.
2. Quality: The brand is known for using high-quality fabrics and materials, ensuring that the clothing is durable and well-made.
3. Personal Styling: J.Hilburn offers personalized styling services, helping customers choose clothing and accessories that suit their individual tastes and needs.
4. Convenience: The brand offers the convenience of shopping from home or office eliminating the need to visit physical stores.
5. Variety: J.Hilburn provides a wide range of clothing options, from formal wear to casual attire, allowing customers to find clothing for various occasions.
Signy is here to make your styling journey a breeze. With Signy by your side, you won’t ever feel pressured. She loves nothing more than creating amazing looks for every occasion in your life.
What’s been the most effective strategy for growing your clientele?
My approach to growing my clientele includes 4 tools
1. I love utilizing social media to showcase my business! It’s such an incredible platform that allows me to share exciting new products, offer helpful style tips, and highlight amazing promotions. It allows me to have genuine conversations and build meaningful relationships with my clients (& potential clients), rather than solely focusing on transactions. I have found it to be an invaluable tool in growing my business.
2. I create a monthly style tip (newsletter). It’s a free and effortless way to connect with my clients and stay on their radar. I love providing these fashion insights, knowing they may learn something new.
3. Customer satisfaction is essential for a successful business. I show my appreciation to my first-time customers with a personalized handwritten card. For all subsequent orders, I take the time to check in and ensure they are pleased with their new pieces. My goal is for my clients to share their positive experiences with friends and colleagues.
4. Lastly, Word-of-mouth marketing can be a powerful tool! It’s all about clients sharing their positive experiences. Plus, I offer a referral program. It is a great incentive, a Referrer can earn $50 in credits for each new client they refer who spends $500 or more on their first order. This is the most effective tool.
Can you tell us about a time you’ve had to pivot?
I’ve gone through so many transitions in my life – multiple moves, raising a child with special needs, and a husband who frequently travels to Miami. It hasn’t been easy, but it’s taught me to adapt and persevere. I began my journey with J.Hilburn in Dallas, and it was the perfect starting point for my business since their headquarters is also located there. Over the course of 5 years, I was able to build a solid client base and establish myself thanks to the brand’s strong reputation. However, life took us to Westchester County, NY when my husband got a new job opportunity. Living in the Tri-State area, I expanded my client list and even started mentoring other Stylists. And then in 2019, we moved to Michigan, once again following my husband’s career path. Change can be challenging, but it has pushed me to grow both personally and professionally.
It’s been a journey adjusting to my husband’s weekly travels, however, my kids and I are making the most of our “new normal”. Like any other family, we have our ups and downs along the way.
My biggest challenge has been finding the best ways to support our amazing son, who is 19 years old and has special needs. It can be emotionally and physically exhausting; navigating the healthcare systems, figuring out life after high school, fostering independence, and addressing societal perceptions. It truly feels like a juggling act, constantly trying to find what works best for his overall well-being and growth.
Entrepreneurship is an incredible journey that requires self-awareness. Many believe it’s a breeze because of the flexibility it offers. However, to triumph as an entrepreneur, a clear vision is vital. Continuous learning, adaptability, and resilience are also key. Personally, my biggest challenge is establishing a strong network, especially with all the moves I’ve made. I’ve discovered that practicing gratitude is paramount. Hard work, determination, dedication, and authenticity will undoubtedly guide me toward success as a mother, wife, businesswoman, entrepreneur, and friend.
Contact Info:
- Website: https://signyklein.jhilburn.com/catalog/keylooks
- Instagram: https://www.instagram.com/signythestylist/
- Facebook: https://www.facebook.com/signythestylist
- Linkedin: https://www.linkedin.com/in/signy-the-stylist-klein/
Image Credits
J.Hilburn Family Photo