Alright – so today we’ve got the honor of introducing you to Sierra Williams. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Sierra , thanks for joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
I just Did it! Honestly I know that sound cliche but I was in a situation where the earning potentials were endless and yet it wasn’t a happy situation. I was under bad leadership and decided enough is enough . I asked my self how hard could it be really ? I decided one day I was going to leave that situation. The very next day I went and got my finger printing done. Within the next few days I created my LLC and structured my business. Within a month I had a ready made business I spent next few months promoting and building my team. Through all of my excitement I was super nervous. What if I don’t do well,? Did I make the right decision? Right before the tax season started my team doubled in size. We had a really successful season and my company paid out 1 million dollars in refunds. Here it is the season is coming around again and I’m more nervous and excited than I was the first time.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I grew up in a small town where resources and jobs are not plentiful. Through all of that I didn’t realize it as kid because I watched my grandfather provide for us. I knew we weren’t rich but I didn’t feel scarcity. Anyhow watching my grandfather work for himself in a place where everyone aspired to work for someone else sparked something in me at early age. By the time I was in middle school I would find things kids my age were interested in and I would sell it to them. Over the years I kept something for sale. It wasn’t the money I liked the most it was the freedom I had and to solely depend on myself was empowering. Even when I had a 9-5 I always kept a side hustle for my self. Working in corporate America taught me customer service skills. I paired that skill with my many years of sales and I decided it was time for me to level up. What separates Me from others in my current industry is that I’m a long term thinker so I educate my clients. We go over tax planning and im accessible to them all year round not just during tax season.
How’d you build such a strong reputation within your market?
Transparency. My clients appreciate that I’m upfront with them. I don’t try and bandage their tax problems. I identify what needs improvement and educate them so I can make their overall situation better. I do check in’s to ensure they’re on the right path throughout the year. I’m definitely a relationship based preparer. That’s how my clients grow every year through word of mouth.
How did you put together the initial capital you needed to start your business?
I definitely funded my business out of my pocket. Every time I had extra money I would purchase something for the business. My finance and I took a year off from any extracurricular activities. No mani/ pedis, No shopping, going out , or vacations. Outside of bills every dime we brought in went in to getting our building going. It took a lot of sacrifice to fully get what we needed to be able to start.
Contact Info:
- Website: https://www.eliteinvestmentsllc.info/?
- Facebook: https://www.facebook.com/share/q8wVawc4Xy28pB5j/?mibextid=LQQJ4d