Alright – so today we’ve got the honor of introducing you to Shynesha Howard. We think you’ll enjoy our conversation, we’ve shared it below.

Shynesha, appreciate you joining us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry

We are seeing many small businesses, large corporations, nonprofits, and government agencies outsource their digital marketing to marketing agencies and freelancers. In fact, there are thousands (if not millions) of contract/freelance marketing opportunities out there.

Hiring agencies/freelancers allows businesses to save money and reduces employee liability. In addition to that, agencies possess more expertise which also eliminates the need for training and development. I see this trend increasing even more in the upcoming years as digital marketing is here to stay.

Hey hey! My name is Shynesha, and I’m a lover of all things digital marketing (social media marketing, paid advertising, marketing consulting/strategy, brand management, and more)!

I’d say I sort of “fell” into the marketing industry. I started selling hair in high school (back when the market was anywhere near as competitive as it is today). I did quite well! I would ship orders at Office Depot every other day. Eventually, the manager at Office Depot asked me what I did for work because he was curious about why I was shipping so many orders. Once I told him, he told me I could set up a vendor table there! It was from that point that I learned about the elevator pitch, target audience, branding, and promoting myself. Like most business owners back then, I mainly used business cards, flyers, and word of mouth. I began my Youtube journey to learn more about marketing.

I went on to college to major in Marketing and minor in Digital Analytics. I obtained all types of marketing certifications and completed marketing internships. After graduation, my first job was a Digital Marketing Manager. I was the ONLY Digital Marketing Manager for a holding company that had 8 companies under it. So, that means I did the work for all 8 companies! This role challenged me and taught me a lot. After landing other marketing/advertising roles, I felt that I had reached an expert level.

When the pandemic hit in 2020, I built my own Facebook group organically to over 2,000 aspiring and existing entrepreneurs. I would go live every day and drop marketing “gems”. Before I knew it, I had grown a community who loved me and value my knowledge! Eventually, I started offering mentorship services. From there, I began offering done-for-you services, with Social Media Management being my most popular service.

Today, we offer Social Media Management, Social Media Advertising, Marketing Consulting/Strategy, Funnel Building, and Copywriting!

We help our clients save time while increasing revenue as they focus on other revenue-generating areas of the business. The marketing is our job!

Since 2020, we have worked with other 50 clients! Collectively, we have helped our clients generate over $3,000,000 in revenue through organic marketing and paid advertising. We have also generated over 40,000 leads!

What’s a lesson you had to unlearn and what’s the backstory?

I had to unlearn fear. Fear is an illusion. For the longest time, I would seek validation from family and friends when it came to my dreams and goals. Once I understood the power of reprogramming your mind and challenging your negative thoughts, my life changed FOREVER. You’ll obtain everything you believe you deserve and work towards.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

What do you think helped you build your reputation within your market?

Facebook groups was my OG revenue generator! Even today, content I posted 2 years ago STILL gets me booked for sales calls. Also, the Facebook group I mentioned previously was super helpful. When I had two clients, I did GREAT work for them. That lead to my next 8 clients from referrals. Afterwards, I used case studies and testimonials to gain more clientele.

Contact Info:

• Website: www.winedownmarketing.com
• Instagram: www.instagram.com/winedownmarketing
• Facebook: Wine Down Marketing
• Linkedin: @winedownmarketing
• Other: Tik Tok: winedownmarketing Pinterest: Wine Down Marketing