We’re excited to introduce you to the always interesting and insightful Shunta Grant. We hope you’ll enjoy our conversation with Shunta below.

Shunta, thanks for taking the time to share your stories with us today Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?

I am happier as a business owner not simply because I am a business owner but because of what being the owner of my time has done for me and my life. I set my work hours, I am able to plan my days and decide what will fill it. Yes there are team meetings, client work, work to do, but all of that is planned and accounted for after the things that matter more than work–space for me to rest, think, write, and take care of the requirements in this season of life.

Joy is one of my core values, so regardless of what I was doing right now, I would have joy. But coming from private practice of law I know for a fact that I am much happier now because I get to choose who I work with, I do work that is valuable and honorable, and I really enjoy the work that I do.

Bring a business owner is a roller coaster ride most of the time, the highs are high and the lows are low. But I choose this way time and time again because it allows me to live a life of joy, health, and intention without having to answer to someone whose values do not align with mine.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

The (really) short version: A girl who loved to play teacher with her siblings grew up to become an attorney, she loved helping clients and advocating in the courtroom but did not love the path private practice laid out for her life, so she took the parts of her career that she loved (working directly with companies and teams + advocating for change + speaking) and turned it into work that has changed the lives of thousands worldwide.

When I left private practice I worked with a lot of small businesses as a consultant or speaker for their events, masterminds, and teams. I realized that I had a way of making complex problems seem simple and turned a lot of what I was teaching into practical content via my podcast (then Business, Life & Joy now the Best Today® Podcast). I began creating products that went along with the skills that I was teaching and in 2020 Best Today® became the physical manifestation of a lot of the work I did for 5 years prior.

I help people to live, plan, schedule, and work with intention with better tools to optimize their time and from the framework of being over doing. I don’t teach time hacks or tips, I teach you how to build a foundation based on who you are, what you want and honoring your season of life. These are the truth beginnings of being better with your time.

I’m most proud of the fact that I have helped thousands of people in over 40 countries to find joy, health and intention in their lives. We are flooded with messages about the life change that we have been able to help others with. Whether it’s teaching a skill as simple as how to preview your months, weeks and days proactively and in a way that centers your humanity and prioritizes your health, or teaching my TACO method for how to create realistic routines that last, what I teach at Best Today® helps customers worldwide to overcome overwhelm and the general busy-ness that our culture is seeped in.

Have you ever had to pivot?

Best Today® launched March 16, 2020–I’ll let you do that math! Right at the start of the pandemic shutting down schools and so much more. Our product that we were launching was (at that time) going to be produced in China. We had to move manufacturers and we went from a plan of getting our products in June to September. We already had hundreds of customers pre-order on launch day expecting products in June.

Now there would be a six month gap so I pivoted and went digital. While customers waited I met other needs they had and created Right Now Routine our online program that teaches you how to create realistic routines that work for your life right now. We sold over 500 within the first two weeks and it remains our number one selling online program. It brought in a lot of unexpected revenue but most importantly allowed us to begin to serve and engage with our customers.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I had to unlearn that it matters what someone thinks about you and not to let someone be wrong about you. What I know now is that I would much rather be at peace and let you be wrong than try to prove something to someone who is likely already convinced about a lie.

In 2020 I became much more vocal about my experience with racial injustice and it was not received well by a small percentage of my social media following. By sharing my own lived experiences one customers was so upset she mailed back her order. In the past I may have reached out and explained. I did not. I will let you be wrong and keep living my life of joy and peace.

Contact Info:

• Website: shuntagrant.com, besttoday.co, forthoseonthejourney.com
• Instagram: @shuntagrant @besttodayco
• Linkedin: https://www.linkedin.com/in/shunta-grant-5829ba3a/
• Youtube: https://www.youtube.com/channel/UCfoIQM_ussUFzf1EsgZpa7g

Image Credits
Photos of Shunta: Mecca Gamble Product Photos: Soona Studios Photography