We’re excited to introduce you to the always interesting and insightful Shun Cheng Hsieh. We hope you’ll enjoy our conversation with Shun Cheng below.

Alright, Shun Cheng thanks for taking the time to share your stories and insights with us today. Are you happier as a creative? Do you sometimes think about what it would be like to just have a regular job? Can you talk to us about how you think through these emotions?

Reflecting on whether I’m happier as an artist or a creative, I’d say that I’m deeply fulfilled by the creative process itself—the journey of taking an idea from inspiration to execution. Being in footwear and product design gives me the chance to tell stories through materials, colors, and forms, blending artistry with problem-solving, which I find incredibly rewarding. I’m energized by the freedom and challenge to innovate, knowing that each project is a unique expression that can resonate with people and impact their everyday lives. This fulfillment goes beyond the typical job satisfaction, and it’s part of what keeps me passionate and driven.

However, I have thought about what it might be like to have a “regular job”—a role where I could have a set routine without the constant push for new ideas or the pressure of always needing to be “on.” A recent instance of this thought came up during a particularly demanding period. I was deep into a project, exploring innovative ways to integrate functionality with style. There was this moment where I was juggling deadlines, ideation, and the relentless quest for unique concepts. It’s in these moments—when I’m up late, the work feels heavy, and every decision feels critical—that I wonder what a more routine role would be like, where I could clock out and disconnect.

But then, even in those moments, I recognize that the drive, resilience, and dedication that creative work demands is something I find meaningful. If anything, these challenges reinforce that choosing a creative path isn’t just about making things look good—it’s about the resilience to keep pushing through obstacles and the resourcefulness to turn abstract ideas into reality. It’s about having the diligence to move forward, especially when it’s difficult. I’ve realized that the flexibility and expressiveness I have in this career make the hard moments worth it. Ultimately, my conclusion is that I’m where I’m meant to be because the satisfaction I get from overcoming these challenges and creating something impactful is irreplaceable.

Shun Cheng, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Shun Cheng Hsieh, a footwear and product designer dedicated to merging artistry with function to create products that resonate with users on a personal level. My journey into this industry began with a fascination for how products can shape human experiences—not only as functional items but as expressions of personal identity and empowerment. My work spans from footwear and outdoor gear to accessories and apparel, with a constant focus on achieving the perfect balance between aesthetics and practicality.

One project that I’m particularly proud of is my “Surge” skateboard footwear, designed for emerging athletes. This project has earned recognition for its high-performance functionality and sleek design, receiving awards such as WINNER in Sport Equipment Design – Outdoor Sports and Urban Sports categories at the FIT Sport Design Awards. “Surge” is more than just a footwear design; it’s a solution crafted to meet the rigorous demands of skateboard athletes while providing style and durability, reinforcing my commitment to creating products that serve specific needs while making a statement.

What sets my work apart is my use of advanced tools like AI platforms (Vizcom, Midjourney) and VR software (Gravity Sketch), which allow me to explore unique design possibilities and improve efficiencies in the creative process. I take pride in my ability to provide solutions that are both innovative and grounded in manufacturing feasibility. Whether collaborating with established brands like Skechers or Target or working with smaller, independent brands, my designs consistently address the user’s practical needs while capturing their attention with fresh, thoughtful aesthetics.

Ultimately, I aim to bridge creativity and technology, combining empathy and storytelling with modern tools to deliver products that feel both contemporary and timeless. I want clients, followers, and fans to see my brand as one that embraces possibility and pushes boundaries—creating products that not only look good but also connect meaningfully with people. Through my work, I am committed to redefining what’s possible in footwear and product design, blending innovation with purpose.

Can you share a story from your journey that illustrates your resilience?

A moment that truly tested my resilience happened early in my career when I was just starting out in the design field. I had taken on a role that demanded long hours and a steep learning curve, juggling multiple responsibilities while trying to find my footing. One particular week, a series of tight deadlines coincided with unexpected feedback on a project I had spent countless hours refining. It felt overwhelming, as if all the hard work I’d put in was being questioned.

In that moment, I remember feeling a strong urge to step back and question if this path was right for me. But instead of giving in to doubt, I decided to treat this as an opportunity to grow. I reminded myself why I chose design in the first place—the chance to create, to solve problems, and to connect with people through my work. I took each piece of feedback as a challenge, refining my skills, reworking ideas, and reaching out to colleagues and mentors for insights. Gradually, my approach became more strategic, and I began to anticipate challenges instead of being derailed by them.

This experience taught me the importance of perseverance and adaptability. I learned that resilience isn’t just about pushing through tough moments—it’s about embracing them, finding strength in the process, and letting each challenge sharpen your focus. That lesson has stayed with me, shaping the way I approach each project and reinforcing my dedication to the work I love.

What’s the most rewarding aspect of being a creative in your experience?

For me, the most rewarding aspect of being a creative is the opportunity to bring ideas to life in a way that resonates with others. There’s something incredibly fulfilling about taking an abstract concept, developing it through exploration and iteration, and finally seeing it become a tangible product that people can connect with. I love knowing that my designs have the potential to influence someone’s experience—whether it’s the way they move, express themselves, or even feel empowered in their daily life.

Another layer of reward comes from the continuous challenge to push boundaries and innovate. In the creative field, there’s rarely a “final answer” or a perfect solution. Each project allows me to learn, adapt, and experiment with new techniques and technologies, expanding my skill set and perspective. This constant evolution is both humbling and energizing, as it reminds me that creativity is a lifelong journey.

Ultimately, what drives me most is seeing the impact of my work in the world. Knowing that I can solve real problems while also creating something meaningful is incredibly gratifying. It reminds me why I chose this path and fuels my passion to keep exploring, designing, and sharing.

Contact Info:

• Website: https://shunsdesign.com/
• Instagram: https://www.instagram.com/shunsdesign/
• Linkedin: https://www.linkedin.com/in/shun-cheng-hsieh-2717a8172/

Image Credits

SHUN CHENG HSIEH