Alright – so today we’ve got the honor of introducing you to Shima Toyserkani. We think you’ll enjoy our conversation, we’ve shared it below.

Shima, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear about the things you feel your parents did right and how those things have impacted your career and life.

When I reflect on my childhood, one of the many things my parents did right was allowing me to experience boredom. While it might seem counterintuitive, being bored gave me the space to think and imagine freely, without any distractions. It was during these moments that I would often come up with my most creative ideas—whether it was inventing new games, exploring artistic hobbies, or coming up with ways to entertain myself. This early exposure to boredom taught me the value of solitude and self-sufficiency, which has been incredibly valuable in both my personal and professional life. In the world of interior design, creativity is essential, especially in the early stages of a project. We often start with a burst of innovative ideas, pulling inspiration from all around us. However, creativity is only part of the equation. The real success lies in the meticulous execution of those ideas, where precision, attention to detail, and careful planning come into play. The ability to combine creative freedom with a disciplined approach is something that was nurtured in me from a young age and continues to shape the way I design today.

Another key aspect of my upbringing was how my parents allowed me to choose and self-manage my extracurricular activities. From a young age, I had the freedom to explore different interests, whether it was sports, music, or art. This autonomy not only fueled my curiosity but also gave me the responsibility of planning and organizing my commitments. I learned to set goals, manage my time, and prepare for each activity, which has helped me develop strong organizational skills. Being able to choose and commit to activities also taught me how to balance my interests with the discipline needed to succeed. These lessons in creativity and self-management have shaped who I am today.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Founded in 2014, House of Shima, LLC provides consultation and interior design services for residential and commercial customers. What sets me apart from others is that I embarked on my dream career and lifelong passion at a later stage in life, bringing a wealth of experience and a fresh perspective to my design work. As a self-made, self-taught, woman-owned business, I pride myself on my hard work, attention to detail, and my ability to manage projects with detail and care. My background in project management and research is a key asset that I bring to each project, allowing me to deliver high-quality results and exceptional client satisfaction.

What I’m most proud of is how I craft completely unique and personalized spaces for each client. No two designs are ever the same—each space is tailored to the individual, with pieces sourced from a variety of retailers to ensure an exclusive, one-of-a-kind design. I care deeply about each client’s vision and work tirelessly to ensure that the transformation we create together truly reflects their personality and lifestyle. My approach to design is not only about aesthetics but also about guiding clients through the decision-making process. I help them see how each piece contributes to the overall vision, ensuring they feel confident and comfortable with every choice. My ultimate goal is for clients to walk away from the experience with trust, satisfaction, and a timeless, well-curated room that they love.

What do you think helped you build your reputation within your market?

What has helped me build my reputation within the market is consistency and perseverance. I show up every day, fully committed to my work, and focus on the positive, no matter the challenges. I make it a priority to attend industry events, where I can connect with others, share my passion for design, and continue to learn. I also prioritize treating everyone with kindness and respect, while offering my support and guidance when needed. This philosophy has allowed me to foster meaningful relationships and build trust within the industry.

Through my website and social media platforms—such as Instagram and YouTube—I’ve been able to showcase my work and connect with a broader audience. These platforms have allowed my passion for design to shine through, giving potential clients and peers a clear view of my vision and dedication. Ultimately, the positive client reviews I receive are the fruits of my labor, reflecting the hard work, dedication, and positive energy I pour into every project. They serve as a testament to the trust I’ve built and the reputation I’ve earned.

Is there a particular goal or mission driving your creative journey?

I am driven by a passion for creating sophisticated interiors that are both functional and beautiful. My goal is to design spaces that reflect the lifestyle and vision of my clients, blending creativity with technical expertise. By carefully selecting quality materials and paying close attention to detail, I aim to deliver distinctive spaces that are inviting, offering a perfect balance of style and comfort.

Contact Info:

• Website: https://www.houseofshima.com
• Instagram: https://www.instagram.com/house_of_shima/
• Facebook: https://www.facebook.com/profile.php?id=61557938807415
• Youtube: https://www.youtube.com/@HouseofShima

Image Credits

All images photographed by House of Shima, LLC