We were lucky to catch up with Sheyla Jordan recently and have shared our conversation below.

Sheyla, thanks for taking the time to share your stories with us today What do you think it takes to be successful?

A juice business owner I’ve worked with started pressing juices out of her kitchen with just a basic juicer, handwritten labels, and a dream to heal people through food. She showed up at small pop-ups, barely made a profit, and often had to explain why her cold-pressed juice cost more than a soda.

But she was consistent. She listened to her customers, improved her branding, and reinvested every penny back into her products. She stayed clear on her mission to help people heal naturally and courageously pitched her juice to local shops and events, even when the answer was no.

Fast forward: She’s now stocked in local markets, collaborates with fitness events, and has a recognizable brand. Her success didn’t come overnight, and it definitely wasn’t handed to her. It came from the decision to keep going, to keep pressing juice even when no one was watching.

Success isn’t luck. It’s compounded effort, aligned with purpose. And when you’re clear on your “why,” the “how” becomes unstoppable.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Sheyla Jordan, the founder of Shey Natural Health Bar , a wellness brand born out of personal transformation, ancestral wisdom, and a deep desire to help others reconnect to their health through natural, functional nutrition. I’m also a certified athletic trainer, postpartum mom, former track athlete, and a woman passionate about wellness, culture, and community.

My journey into this industry started from a very real place, a place of burnout, postpartum recovery, and spiritual awakening. After giving birth, I found myself in a space where I needed healing, physically, emotionally, and mentally. Western medicine didn’t offer all the tools I needed, so I went back to the kitchen, back to the plants, and back to nature. That’s where I found power in food as medicine. That’s when I realized: my kitchen was more powerful than my medicine cabinet.

What started as small-batch juice making at home quickly grew into Shey Natural Health Bar, a business rooted in intentionality and accessibility. We specialize in cold-pressed juices, wellness shots (like our best-selling LOCA Shot), herbal syrups, plant-based meal prep, and holistic wellness events like Sweat Fete, Wellness Wednesdays, and Mindfulness Mondays. We vend at community markets, partner with local businesses, and stock in retail locations around Chattanooga.

The Problems We Solve:
Our clients are people, especially women and families, looking for real alternatives to over-processed foods and over-medicated routines. We help people:

* Strengthen their immune systems naturally
* Detox their bodies with intention
* Incorporate holistic wellness into their daily routines
* Reconnect with their inner athlete or healthiest self
* Create consistency in their health habits with convenient, nutrient-dense products

What Sets Us Apart:

We don’t just sell juice. We’re building a movement centered around healing, cultural pride, and conscious living. Our products are made with purpose, our events are infused with community, and our brand is rooted in integrity and ancestral knowledge. We celebrate Caribbean culture, womanhood, and holistic health unapologetically.

What I’m Most Proud Of:

I’m most proud of the community we’ve built, of the moms, the kids, the athletes, the grandmothers who come back and say, “This helped me feel better.” I’m proud that my children get to see their mom building something generational, something healing, and something whole.

What I Want You to Know:
We’re not here to be trendy. We’re here to transform.
If you’re looking for a brand that will inspire you to be natural, be powerful, and be intentional, you’ve found the right place. Whether you’re sipping on a Blue Bloom, sweating at Sweat Fete, or booking me for wellness coaching, you’re stepping into something real.
Follow our journey, come to a class, sip a juice, and experience what it means to live well, naturally.

Can you open up about how you funded your business?

Funding the dream wasn’t glamorous, it was pure grit.

I started Shey Natural Health Bar with what I had: personal savings, a deep belief in my vision, and an unwavering commitment to make it work. There was no big investor, no fancy grant, and no angel funding at the beginning. What I did have was a small tax refund, a supportive spouse, and a fire in my belly to create something meaningful for my family and my community.

In those early days, I reinvested every single dollar we made, from the first pop-up shop, from vendor markets, and even online orders. I’d take the revenue from one event and use it to restock for the next. I worked part-time jobs while building the brand, and every extra dollar went into supplies, juicers, bottles, organic produce, labels, business cards.

Eventually, I leaned into opportunities for local support. I began applying for micro-grants, pitching in community programs, and connecting with other entrepreneurs in Chattanooga. That networking opened doors to small funding opportunities, mentorships, and even retail placement ,but it all started with betting on myself and doing the best I could with what I had.

It’s been a journey of resourcefulness over resources, and that spirit continues to guide the business. Now that we’re growing, I’m more intentional than ever about sustainable funding, whether that’s through partnerships, wellness contracts, or reinvesting profits from events and product sales.

The capital came from hustle, heart, and a whole lot of faith. And I wouldn’t change a thing.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the biggest lessons I had to unlearn was: “You have to do everything by yourself to be successful.”

I grew up with a strong sense of independence, I’m a mother, a wife, an athlete, and a business owner, so I’ve always had a “grind until it’s done” mentality. In the early stages of building Shey Natural Health Bar, I wore every hat formulator, marketer, delivery driver, bookkeeper, event coordinator, everything.

At first, I took pride in it. I thought that doing it all meant I was strong. But eventually, I hit burnout. I found myself physically exhausted, emotionally drained, and spiritually out of alignment with the why behind my work. My passion was starting to feel like pressure.

The turning point came after I had my baby. Postpartum shifted everything for me. I realized that true strength isn’t in doing it all, it’s in allowing support. Whether that means outsourcing tasks, hiring help, or just asking my community to show up for me the way I’ve shown up for them, I had to unlearn the belief that doing it alone was a badge of honor.

Now, I run my business and life differently. I build in rest. I delegate. I collaborate. And I remind myself often: just because I can do it all, doesn’t mean I should.

Letting go of that old mindset gave me more peace, more clarity,and ultimately, more growth.

Contact Info:

• Website: https://www.sheynaturalhealthbar.com/
• Instagram: https://www.instagram.com/sheynaturalhealthbar/
• Youtube: https://www.youtube.com/@SheyNatural