We caught up with the brilliant and insightful Sherwin Loudermilk a few weeks ago and have shared our conversation below.

Alright, Sherwin thanks for taking the time to share your stories and insights with us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

My background is in IT, so I am a techy by nature. Coming into the construction industry was a shock on how little technology the industry utilized to perform their craft. Especially in the Custom Home Building segment. We utilize technology to it’s fullest. From creating workflow of processes to advanced construction management software to leaning on technology to validate quality. By doing these, we are are of the most technologically advanced Luxury Custom Builders in the nation.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I have always been an entrepreneur, starting my first business 14 years old selling personal computers, followed by a website development business at 19. After undergrad, I was hired by IBM to help create the Dot Com division, which eventually landed me in the Telecom Industry, where I spent another 6 years. This is where I truly learned about business and how to handle myself in a corporate environment. But, I wanted out of corporate America, as I still had the entrepreneurial itch. After a failed attempt at starting a software company, my wife and I decided to change industries. She has an incredible eye for design and we made a fair amount of money flipping our personal homes every two years as the homes looked aesthetically pleasing. It was at that time that I received my MBA in Real Estate Development and Finance. I put my resignation into IBM, cleared our savings and 401K, and started our first real estate development project.

Can you share a story from your journey that illustrates your resilience?

The most challenging portion of my career was during the great recession. Our commercial real estate and building company had failed. Our primary home was in foreclosure and we had no money coming in. I recall asking my mother for a $3K loan in order to get our electricity put back on. Coming from being an Executive at IBM to not being able to pay for utilities was humbling. I teared up and apologized to my wife stating, “I made the largest mistake of our lives life leaving corporate America”. But, she was my rock. We put our heads down and strategized on what we did best, which was high end luxury residential homes. We focused on purchasing homes on the courthouse steps with investors. Giving up 50% of profits, but staying solvent. That grit paid off 4 months later, when we started closing on homes, which laid the foundation for the start of Loudermilk Homes.

What’s been the best source of new clients for you?

Our marketing has done wonderers for us, but by far our largest source is still Google and our website. Our clients simply google, “Best Home Builder Atlanta” or “Luxury Home Builder” and we are usually on the first page. Clients then click through to our website, where they leave their contact info.

Contact Info:

• Website: https://www.loudermilkhomes.com