Alright – so today we’ve got the honor of introducing you to Sherri Plotke. We think you’ll enjoy our conversation, we’ve shared it below.

Sherri , looking forward to hearing all of your stories today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

I’ve been taking risks in business since 2009, when I opened my own real estate brokerage. Over the past 14 years, I’ve grown that company through both market shifts and personal growth. More recently, I took a leap by investing in two TOX territories in Greater Phoenix.

While we were building out our first location, the opportunity to purchase the existing TOX studio in Scottsdale came up. It was a fully operating location, and though we had always envisioned it being part of our journey, we didn’t expect it to happen so quickly. Finalizing two studios at once wasn’t easy—we faced our share of challenges—but in the end, it was the right move, and we’re really proud of how it turned out. Our third location is set to open at the end of 2025.

I grew up in a family that owned and operated a franchise business, so that mindset has been a part of me for as long as I can remember. I’ve always been passionate about health and wellness, and when I discovered The TOX Technique, it felt like the perfect fit. From the start, it was clear this was something special we wanted to bring to the Scottsdale market.

There were moments when the pace of it all felt risky, but we trusted our vision and moved forward with conviction. I’m incredibly grateful for the support of the TOX franchise team and the leadership behind it. Being part of this brand and helping expand its presence in Scottsdale has been both exciting and rewarding.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a real estate broker and the owner of Arizona Golf & Sun Properties, where I specialize in helping luxury buyers and sellers find their ideal lifestyle in the Greater Phoenix area. Before entering real estate, I operated 10 Cinnabon locations across Arizona—so entrepreneurship has always been a big part of my journey.

More recently, I’ve expanded into the wellness industry by opening The TOX North Scottsdale and purchasing The TOX Scottsdale, bringing this unique health and beauty treatment to more people throughout the Valley. As someone who has always been passionate about health, fitness, and design, this path felt like a natural extension of who I am. I’ve been an athlete my whole life, and wellness continues to be a core part of how I live and what I share with others.

At TOX, we offer a proprietary body treatment that supports digestion, reduces bloating, boosts circulation, and releases toxins—all while creating an uplifting, luxurious experience. Our studios have a chic, high-energy vibe with amazing music and an elevated feel that makes every client feel confident and empowered.

In real estate, we help our clients not only buy or sell luxury homes—we help them align with a lifestyle that reflects who they are. In both businesses, I lead with the belief that your environment has a huge impact on your energy and well-being.

What sets me apart is that I combine strategic business experience with personal development tools like NLP (Neuro-Linguistic Programming) and mindset work to create aligned success—for myself and for those I serve. Whether it’s helping a client land their dream home or helping someone walk out of our studio feeling lighter and more confident, the mission is the same: to help people feel their best and believe anything is possible.

I’m most proud of becoming a multi-unit owner of The TOX and bringing something truly special and transformative to Scottsdale. I want clients and followers to know that everything I build is rooted in passion, integrity, and the belief that success and wellness go hand in hand.

What’s a lesson you had to unlearn and what’s the backstory?

One of the most important lessons I had to unlearn was the belief that I was unworthy of the things I truly wanted in life. During times of setbacks or challenges, it was easy to fall into a pattern of self-doubt—questioning my path, losing patience, and not fully trusting myself or the timing of my journey. Over time, I realized that those limiting beliefs were holding me back more than any external obstacle. Unlearning that mindset and replacing it with confidence, trust, and alignment has completely changed the way I approach both business and life.

Can you talk to us about your experience with buying businesses?

Yes, I purchased my first business in the spring of 2025 — The TOX Scottsdale. It was an exciting step and definitely a learning experience. The acquisition came with its share of challenges, especially since it coincided with closing on our SBA loan for the new TOX DC Ranch location. Managing both transactions at the same time made for some long days and late nights, as meeting all the SBA requirements is no small task.

There were certainly highs and lows throughout the process, but ultimately, the opportunity to bring this incredible wellness brand to more people made it all worth it. I’m proud to now own and operate a studio that aligns so closely with my passion for health, wellness, and helping others feel their best.

Contact Info:

• Website: https://www.thetoxtechnique.com
• Instagram: https://www.instagram.com/sherriplotke/
• Facebook: https://www.facebook.com/sherri.plotke/
• Linkedin: https://www.linkedin.com/company/30604982/admin/dashboard/
• Youtube: https://www.youtube.com/@sherriplotke