We recently connected with Sherri Follstad Hanna Prado and have shared our conversation below.
Sherri Follstad, looking forward to hearing all of your stories today. How did you come up with the idea for your business?
As successful independent lash artists we were inspired to open Parpar House of Lash due to the gap in the market. Not only for the consumers but also for the artist behind the chair. When it comes to beauty services eyelash extensions are a relatively new service. We saw so much opportunity to grow and develop the consistency of the service. We also wanted to build a community for the artist to ask questions and share ideas. We are passionate about supporting new artists in building their clientele, teaching professionalism, and how to keep healthy boundaries to support a prosperous and happy career. The next gap in the industry we came upon was access to the lash supplies. Our favorite leading brands are only available online. As you can guess, this is very inconvenient and may put you in a bind when you unexpectedly run out of product or don’t carry what a new client is requesting. Not to mention the extra expense of shipping. This is where we were inspired to open EstiProCo. Now local artists can come pick up supplies from leading brands like LashBox LA, Borboleta, and LLBA. When buying online its a lot of trial and error as well as wasted time and money. When artists come to purchase supplies we are the expert to answer questions and help them efficiently buy. We can also introduce them to the latest to offer insight as to what could work best for them. In the near future we look forward to hosting free networking events/happy hours to continually grow the connection and camaraderie of our lash community.
Sherri Follstad, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Passion is what brought us to the beauty industry. It is truly rewarding to provide a service that makes people feel good about themselves! At Parpar House Lash we offer eyelash extensions, lash lifts, brow laminations and face waxing. We believe that self care is such an important key to life and eyelash extensions is that service that can truly transform someone’s look. We take pride in providing a premium lash experience. Clients are able to kick back, relax, and disconnect from the world while we custom detail a look for them. We are continually researching the top brands and latest techniques to help maintain the integrity of the natural lash while providing the best retension. This passion is also why we started EstiProCo., the lash supply store. Not only to offer easier access to professional lash supplies but also to share the knowledge and experience that’s taken us years to perfect. We want to have a community for other artists to support, share and learn from each other.
We’d love to hear a story of resilience from your journey.
Having to be closed due to covid has definitely tested our resilience. Everyday we are learning more about being business owners and optimizing the space. We are always looking to grow our passionate team and currently looking to hire lash artists and a second salon coordinator so if you know any great talent, please send them our way.
Can you tell us about a time you’ve had to pivot?
From the start we knew being flexible and adapting would be a big part of being successful business owners. We are always open to pivot our business especially with the after effect of covid and our business being closed for a good portion of 2020. Adding EstiProCo, the lash supply store, is a way for us to add value, revenue and expand our brand.
Contact Info:
- Website: www.parparlash.com
- Instagram: @parparlash @estiproco
- Yelp: Parpar House of Lash
Image Credits
Victoria Wilson @veeagency.design Social Media Agency