We recently connected with Sherell Shedrick and have shared our conversation below.

Sherell, looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?

God gave me the idea for my business. I asked God what was next for me. One day He answered and told me to start my business.

Sherell, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I have been a Licensed Cosmetologist for 38+ years and now I have my very own haircare line Zanellie Essentials. I have products for natural hair, oils for natural and relaxed hair, oils that stimulate your follicles and produce growth and I also have products that moisturizes the hair. I had a client to come into the salon after taking some braids out of her hair and she lost most of her edges. I used my Follicle Stimulator (With Omega 3 Oil & HDT Blockers) to regrow her edges. She was a walking advertisement for my products. It is such a blessing to be able to use my own products on my clients to keep their hair beautiful and healthy. I have a website to purchase my products at www.shopzanellie.com and I think this sets me apart from some of the others in this industry.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy I use for selling my products is having them displayed at the salon. When people see the beautiful bottles they begin to ask questions about them. When they see me using the products they see how beautiful my clients hair turns out and they want me to use the products on their hair. Now they can purchase my products to take home and use to keep their hair beautiful until they return to the salon. Now some of their friends are purchasing my products.

How do you keep in touch with clients and foster brand loyalty?

I like to reach out to my clients two days before their appointment and ask them if they are running low on any of their products. If they are, I have the products ready for pick up at the salon. They say they feel very special when they receive their products because of the way they are sold.

Contact Info:

• Website: https://www.shopzanellie.com
• Instagram: @ZanellieEssentials